Now let me tell you, Norton Motorcycles is a name that has been a symbol of both class and performance in the world of biking. Now the company is in the news again as EICMA is going to introduce its new twin-cylinder Adventure (ADV) bike in 2025.
It is being reported that this bike will directly compete with mid-capacity ADV bikes like the Yamaha Tenere 700 and Aprilia Tuareg 660. So let’s know all the interesting things related to this upcoming Norton ADV bike.
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Engine
According to reports to you, this ADV bike will get a 600cc to 700cc Twin-Cylinder engine, which will give excellent balance in both power and torque. At the moment it is not clear whether the engine will be parallel-twin or V-twin, but speculations are being made that the company will adopt the parallel-twin configuration itself as it is more cost-efficient and performance-oriented.
Interestingly, Norton was also working on a 650cc bike named Norton Atlas earlier (before the acquisition of TVS), which had a parallel-twin engine. It is believed that the new ADV bike can use an updated and reworked version of the same engine.
Design
This new bike from Norton can come with a 21-inch front wheel, long travel suspension and off-road capability like the Yamaha Tenere 700. This means that it will be built not just for the highway but for all kinds of paths.
With this the company can also offer a road-biced version, which will have a slightly lower seat height and smaller front wheel, so that it can be run comfortably in cities as well. Both versions will see Norton’s identity ie premium quality, clean design and detailing. It is being imposed that the company will adopt the parallel-twin configuration itself as it is more cost-efficient and performance-oriented.
Interestingly, Norton was also working on a 650cc bike named Norton Atlas earlier (before the acquisition of TVS), which had a parallel-twin engine. It is believed that the new ADV bike can use an updated and reworked version of the same engine.
Segment
Today, bikes like Yamaha Tenere 700, Aprilia Tuareg 660 and KTM 790 Adventure are ruling this segment. This new ADV bike from Norton will directly challenge them.
The company aims to provide riders with a machine that performs dependable performance in both on-road and off-road situations. Norton’s brand has always been known for its British Heritage and Precision Engineering, and this bike will also carry on the same tradition.
Debut
However, Norton Motorcycles EICMA is set to introduce a total of four new motorcycles in 2025. One of these will be the V4 Superbike, while the remaining three bikes will be in the mid-capacity segment. One of these will be the new Norton ADV Bike, which will strengthen the adventure category in the company’s range.
According to company sources, the bike will debut at the EICMA event on 4 November 2025 with its global debut. Norton’s move is believed to be the beginning of a brand new era under the supervision of TVS Motor.
EICMA 2025
EICMA 2025 is going to be a very special event for Norton as the company will unveil four new motorcycles here. In addition to the new V4 Superbike, this ADV model will reflect Norton’s entry into the mid-size segment.
Where company chairman Sudarshan Venu has said that Norton will pay special attention to design, detail and dynamics in the coming times. It is clear that the upcoming bikes will not only be powerful, but also very finely finished and premium feel.
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