The world’s iconic British bike brand Norton Motorcycles is now fully ready to step into India. This is the same Norton identified by his beauty and tremendous performance.
Now that it has the support of Indian giant TVS Motor, its return is going to be even more spectacular. The company is preparing to launch its first Norton bike in April 2026, and with it will start a new round in the premium motorcycle market in India. So let’s know its details.
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Four new Norton Motorcycles
TVS has started a mission to give Norton Motorcycles a new life. The company is about to launch four new Norton Motorcycles in this financial year. These will include — V4 Superbike (Manx and Manx R variants) and a middle-weight adventure bike named Atlas. These bikes will be offered at the 2025 EICMA Show (Italy), considered the largest auto show in the biker community.
Norton Electra
According to recent reports, TVS has also registered the trademark ‘Electra’ for Norton Motorcycles. This clearly indicates that the company is working on an electric Norton motorcycle in the future. And if this happens, Norton could become India’s first premium “Electric Performance Bike Brand”.
Norton Models
Norton may initially offer some of its premium bikes such as Commando 961, V4CR, and V4SV in India. Their initial prices may be above ₹20 lakhs. These bikes will be ready to compete with motorcycles such as the Royal Enfield 650 Series, Triumph Speed Twin and Ducati Scrambler.
Norton’s strategy for India
TVS’s plan is clear – to establish Norton as an exclusive premium brand in India. The company had previously reported that Norton’s entry would be in place by the end of 2025, but it has now been moved forward to April 2026.
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A separate dealer network is being designed to sell Norton bikes in India. Only Norton’s premium bikes and some TVS’s high-end motorcycles will be available at these dealerships. This makes the company want to give its customers a special “Luxury Experience”, just as Harley-Davidson and Triumph give in their showroom.
