Asian Paints will now serve as the ‘Official Color Partner’ for BCCI for the next three years. The deal will cover over 110 matches of all men’s, women’s and domestic cricket matches played in India. The company aims to connect 1.4 billion Indians with every aspect of cricket.
Asian Paints MD made a big statement
After signing the three-year contract with BCCI, Asian Paints MD & CEO Amit Shingle said, “Cricket connects over a billion hearts and this partnership with BCCI is a moment of immense pride for us. At Asian Paints, we have always believed that color can transform people’s emotions and life experiences. As the official color partner, we will work towards making every moment of cricket more vibrant, colorful, and exciting. This partnership marks the beginning of an inspiring chapter between color and cricket.”
BCCI President Devjit Saikia’s statement?
Speaking on the occasion, BCCI Secretary Devajit Saikia said, “We welcome Asian Paints. The spirit of Indian cricket and the colorful heritage of Asian Paints complement each other wonderfully. Together, we will create memorable experiences for cricket fans across the country.”
Now, Asian Paints will partner with the BCCI to launch the “Color to Cricket” campaign. Under this campaign, Asian Paints will launch interactive activities both on the field and on digital platforms. The campaign will feature the “Asian Paints Color Cam,” which will showcase the most colorful fans in the stadium for the first time.
A “Color Countdown” will also be conducted. This will be a special presentation connecting viewers with home decor and color trends. The campaign will be widely expanded across the country among media, dealers, and consumers. Through these initiatives, the company aims to further strengthen its emotional appeal on the cricket platform.
Established in 1942, Asian Paints is today India’s largest and Asia’s second largest paint company, with an annual turnover of ₹33,797 crore. The company operates in 14 countries and serves customers in over 60 countries.