In the scorching heat of summer, when everyone is drenched in sweat, a cold-sweet ice cream sighs in relief. This is the reason why the demand for ice cream is tremendous this season. If you, too, are thinking of starting a small but profitable business at a low cost, then the ice cream business can prove to be a great option for you.
For this, it is important that you keep every aspect in mind, from market research to legal approval, purchase of raw materials, and marketing. This is a business that will give income along with taste. So, what are you waiting for? Know how to start this cold business.
Why is the ice cream business a profitable deal
India’s hot climate and people’s love for sweets keep this industry in demand throughout the year. Especially from April to September, its demand is at its peak. This is the reason why an ice cream business started at a low cost can also give a good profit. In summer, this business proves to be a gold mine. You will see ice cream parlors and carts on every street corner, which shows the tremendous demand for this business.
Smart planning is the key to success
Like any business, this business should also be started with a solid plan. First of all, do a thorough research of the area where you want to open the shop. Analyze the preferences of the customers there, their age group and competition. After this, decide whether you will open a permanent parlor or start with a mobile van. The right planning will take you in the right direction and help make the business successful.
License and legal compliance are important
Being a food-related business, it will be mandatory for you to obtain an FSSAI license. Also, it is important to register the shop with the Municipal Corporation, obtain GST registration, and follow all the rules related to the ingredients. This will make customers trust your brand and save your business from legal hassles. Legal compliance strengthens the foundation of your business.
Make proper arrangements for goods and raw materials
To start the business, you will need some basic equipment like deep freezer, mixer, mold, serving counter and storage unit. Buy raw materials like milk, sugar, flavoring agent and stabilizer from good suppliers so that the quality is maintained. Only good quality ice cream will force your customers to come to your shop again and again.
Make your identity through marketing
The success of this business depends a lot on branding. Make full use of social media – share attractive pictures and videos of the products on platforms like Instagram, Facebook. Setting up a stall at local festivals or school events can also increase your identity. Schemes like “buy one, get one free” also attract customers. By strengthening your branding, you can make a place in the hearts of customers.
Initial investment and funding methods
Initially, an investment of ₹1 to ₹2 lakh can be sufficient. For this, you can take the help of a bank loan, the Mudra scheme, or a private investor. Keep track of expenses and adopt a strategy to earn more profit at a low cost. Proper financial management will lead your business to success.
How much will be the earnings
Your income in the ice cream business depends on the location, number of customers, and variety of products. If everything is done correctly, a profit of ₹20,000 to ₹40,000 is possible in the beginning. This profit can eventually reach ₹50,000 to ₹1 lakh. At the same time, this figure can be even higher with a good franchise or branded outlet. The right location and products that customers love can multiply your earnings.