British motorcycle brand Norton Motorcycles, once known for its classic performance and royal design, is now returning once again with full force. The company has redesigned its entire lineup after being owned by TVS Motor Company, and now EICMA is going to introduce four new motorcycles in 2025. One of these will be the V4 Superbike which will come in two variants, while one will also include the Mid-Size Adventure Bike (ADV).
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Performance
Norton is not only reviving its old legacy with its four new bikes, but is also going to offer the finest combination of modern technology and design. In these bikes, the company has paid special attention to the rider experience, design and performance.
The company has confirmed that Production has already started at the Solihull plant in England. The global launch of these new bikes is scheduled to take place on 4 November 2025, and Norton aims to strengthen its presence in major markets such as Europe, America and Asia.
Speed and Engineering
Norton’s new V4 will be the flagship bike of the Superbike company’s lineup. This bike will be launched in two variants V4 Manx and V4 Manx R. Both variants are designed in such a way that they can achieve a great power-to-weight ratio (Power to Weight Ratio). The company claims that this ratio will be less than 1kg per horsepower, making it a game-changer in the Superbike category.
According to Norton, this bike will not only be great in performance, but will create a distinct identity due to its Premium British Design and Cutting-Edge Aerodynamics**. Its design sketch has already surfaced, and the eagerness in fans is at its peak.
Norton Atlas
Talking about Norton Atlas, the most talked about bike in these four bikes is going to be Norton Atlas. It will be a Mid-Size Adventure Motorcycle, designed specifically for riders who want a unique blend of adventure, comfort and riding experience.
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The name Atlas may remember you, as Norton also showed a 650cc Scrambler bike of the same name before 2020. But the new 2026 Norton Atlas will be completely different with new design, new engine and completely modern technology. The company says that this bike will redefine “Mid-Capacity Adventure Segment.