Skoda’s commitment to enhancing its offerings in the Indian market is evident with the upcoming updates to its popular models, the Kushaq and Slavia. As part of the India 2.0 strategy, these vehicles, which have already garnered acclaim over the past few years, are set to receive a host of feature upgrades.
Speaking to Autocar India, Skoda brand director Petr Janeba acknowledged the need to bridge the feature gap and assured consumers that the issue would be promptly addressed.
Features
In response to the market’s fast-paced demands, Skoda is gearing up to introduce special editions for the Kushaq and Slavia, enriching their feature sets. Notably, premium additions such as a 360-degree camera will enhance the driving experience and bring these models on par with their competitors.
Janeba emphasized the company’s commitment to keeping pace with industry trends and delivering competitive offerings to meet consumer expectations.
ADAS Technology
One significant advancement slated for the Kushaq and Slavia facelifts is the integration of Level 2 autonomous driver assistance systems (ADAS). While rivals in the midsize sedan and SUV segments already offer this technology, Skoda is poised to catch up with the introduction of ADAS 2.0. This move underscores Skoda’s dedication to providing cutting-edge features and ensuring customer satisfaction.
Future-Proofing
Looking ahead, Skoda’s upcoming compact SUV, scheduled for release in March 2025, is expected to debut with an extensive ADAS suite. Building on the MQB A0-IN platform, this model aims to set new benchmarks in safety and innovation. By aligning with industry standards and consumer preferences, Skoda is positioning itself as a formidable contender in the competitive compact SUV segment.
Driving Dynamics
While Skoda acknowledges the competitive landscape, it remains focused on offering a compelling driving experience. Emphasizing driving dynamics and maneuverability, the compact SUV aims to carve its niche in the market. While initial feature offerings may be modest, Skoda remains attuned to market feedback, ensuring competitive pricing and comprehensive packaging.
Decision
With the impending updates to the Kushaq and Slavia, coupled with the introduction of the compact SUV, Skoda reaffirms its commitment to innovation and excellence. By integrating advanced technologies and responding to consumer needs, Skoda is poised to redefine the driving experience in the Indian automotive landscape.
