Is the iconic Ford Mustang about to get some company on Indian streets? Gearheads, rejoice! There’s a strong buzz that Ford might be revving up for a comeback in the Indian automobile market. Here’s what’s got everyone talking:
Endeavour Spotted in Chennai: A Sign of Things to Come?
Eagle-eyed car enthusiasts recently spotted the Ford Endeavour (known as the Everest in some markets) being transported on a flatbed truck near Chennai. This surprise sighting has sent shockwaves through the industry, sparking speculation about a potential Ford re-entry.
More Fuel to the Fire: Patent Filing and Strategic Location
Adding fuel to the fire, Ford recently filed a patent for the new generation Endeavour in India. This move, coupled with the Chennai sighting (home to Ford’s former manufacturing plant), suggests a strategic plan might be brewing. The spotted Endeavour was an entry-level variant, hinting at a broader market appeal for the Everest’s potential return.
A Fiery Fight in the SUV Ring: Endeavour vs. The Champions
If Ford decides to re-enter the Indian market, the Endeavour will be stepping into a fiercely competitive SUV ring. It will be facing off against established players like the Toyota Fortuner and MG Gloster. To make a mark, Ford will need to bring its A-game with a compelling package of features, performance, and competitive pricing.
Power Under the Hood: Endeavour’s Engine Options
The spotted Everest boasted two engine options – a 2.0-litre turbo diesel and a 2.0-litre bi-turbo diesel. These engines pack a punch, with the turbo variant churning out 168 bhp and the bi-turbo delivering a mighty 208 bhp. Both engines offer impressive torque figures, ensuring good pulling power and a thrilling driving experience. Transmission choices could include a 6-speed automatic for the turbo diesel and a 10-speed automatic for the bi-turbo, with both offering driver-controlled gear changes.
Going Green: Ford’s Electric Dreams for India
The whispers about Ford’s return extend beyond internal combustion engines. The company is also rumored to be eyeing the burgeoning electric vehicle (EV) segment in India. This speculation gained momentum when Ford was included in the government’s Production-Linked Incentive (PLI) scheme for EVs in 2022. This move suggests a strategic shift towards sustainable mobility solutions for the Indian market.
Ford’s Farewell and the Mustang’s Future
It’s important to remember that Ford exited the Indian market in September 2022 due to mounting operational losses. However, the company did express its commitment to continuing the sale of select high-end models, like the legendary Mustang, through the CBU (Completely Built Unit) import route.
So, is Ford truly making a comeback?
While the recent developments are exciting, Ford hasn’t officially confirmed a re-entry into the Indian market. The company might be exploring various options, including reintroducing established models like the Endeavour, venturing into the EV segment, or even a combination of both.
What This Means for Indian Car Buyers
If Ford’s comeback materializes, Indian car buyers will have more exciting options to choose from. Increased competition could lead to more competitive pricing, better features, and a wider range of engine and drivetrain options. Ultimately, a resurgent Ford in India could benefit consumers by shaking up the automotive landscape.
Stay Tuned for the Next Chapter
Only time will tell what Ford’s India strategy holds. But one thing’s for sure: the possibility of Ford returning to Indian roads has car enthusiasts across the country waiting with bated breath. Keep your eyes peeled for further developments, and get ready for a potentially thrilling new chapter in the Indian automotive story!
