Thinking about trading in your trusty Ather 450 for a brand new model with the latest bells and whistles? Look no further than the Ather Upgrade program! This exciting initiative by Ather Energy allows first-generation (Gen 1) and Gen 1.5 Ather 450 owners in Bengaluru to upgrade to the powerful Ather 450X or the feature-rich Ather 450 Apex at attractive prices. But before you zoom off to the nearest Ather Space, here’s a comprehensive breakdown of everything you need to know about the Ather Upgrade program.
Who Can Participate?
This program is currently in a pilot phase, restricted to Bengaluru. Only owners of Gen 1 and Gen 1.5 Ather 450 scooters who registered for the program back in January 2023 are eligible.
Important Dates to Remember:
The entire Ather Upgrade program is valid until March 31st, 2024. However, there’s a slight difference in deadlines depending on your chosen upgrade model:
- Ather 450X: If you’re eyeing the sporty Ather 450X, you need to complete your purchase, invoicing, and registration formalities by March 31st, 2024.
- Ather 450 Apex: For those seeking the comfort-oriented Ather 450 Apex, you have a bit more time – the deadline to finalize your purchase and registration is April 30th, 2024.
The Exchange Process: A Smooth Transition
Ather strives to make the upgrade process as hassle-free as possible. Here’s what you can expect:
- Handover at Bengaluru’s Ather Space: Currently, the program only accepts scooter handovers at the Ather Space Experience Center located in Indiranagar, Bengaluru.
- Scooter Evaluation: Trained Ather personnel will meticulously evaluate your existing scooter to assess its running condition.
- Clearance Check: Ather will ensure your scooter is free of any pending traffic violation fines or challans before proceeding.
- Final Decision: Based on the evaluation and checks, Ather Energy reserves the right to determine your scooter’s eligibility for the program.
- Pre-owned Eligibility: Even pre-owned Ather 450 owners who registered in January 2023 can participate in the program, subject to the same evaluation and eligibility criteria.
Upgrade Costs and Considerations
While the exact exchange value for scooters under 36 months old is yet to be revealed, here’s a glimpse into the estimated costs for older models (over 36 months):
- Ather 450 Apex: ₹ 1.10 lakh
- Ather 450X (3.7 kWh with Pro Pack): ₹ 90,000
- Ather 450X (2.9 kWh with Pro Pack): ₹ 80,000
Important Note: The upgrade program requires completing the payment, registration, and insurance processes for your new Ather scooter on the same day as your old scooter’s handover.
Is the Ather Upgrade Program Right for You?
This program caters specifically to Bengaluru-based Ather 450 Gen 1 and Gen 1.5 owners who yearn for an upgrade to the latest Ather models. If you fit this description and registered for the program in January 2023, then the Ather Upgrade program presents a compelling opportunity to experience the thrill of a newer Ather scooter at a potentially attractive price.
Beyond the Upgrade: Exploring the New Athers
Let’s delve deeper into the two exciting models offered in the Ather Upgrade program:
Ather 450X: Unleash the Thrill
The Ather 450X is a performance-oriented scooter built for those who crave a sporty ride. Here are some of its key highlights:
- Power Surge: Experience the exhilarating rush of a 0-to-40 kmph sprint in just 3.3 seconds, courtesy of the powerful electric motor.
- Extended Range: The 450X boasts a range of up to 105 km (with the 3.7 kWh battery pack) on a single charge, ideal for exploring the city with fewer range anxieties.
- Sharper Handling: The stiffer suspension and wider tires of the 450X offer a more agile and sporty ride compared to the Gen 1 and Gen 1.5 models.
Ather 450 Apex: Comfort Takes Center Stage
The Ather 450 Apex prioritizes comfort and convenience, making it perfect for everyday commutes. Here’s what
