India’s electric scooter market grows rapidly, with brands like Ola, Ather, Bajaj, and TVS offering high-performance models. BMW’s entry with the CE 02 electric scooter aims to redefine the segment with advanced features and premium quality.
BMW previously launched the premium electric scooter CE 02 in international markets such as the UK and USA. It is now set to be locally developed and built in India through BMW’s collaboration with its local partner, TVS. This strategic move underscores BMW’s commitment to catering to the Indian market’s evolving preferences and demands for sustainable urban mobility solutions.
Market Dynamics
The BMW CE 02 carries a price tag of $7,599 in the USA, translating to approximately ₹6.2 lakhs, marking it as one of the most expensive electric scooters globally. However, its top model commands a higher price of $8,474, equivalent to around ₹7 lakhs. This indicates that the CE 02 could potentially become the most premium offering in India’s electric scooter segment, surpassing the current leader, TVS iQube, priced at ₹2.49 lakhs.
Performance and Features
The BMW CE 02 boasts impressive performance metrics, powered by a robust dual lithium-ion battery setup with a total power output of 2kW. This configuration enables the scooter to achieve a remarkable range of 90 kilometers on a single charge. Moreover, the CE 02 features a high-performance motor that delivers 15 horsepower, enabling it to achieve a top speed of 95 kilometers per hour. Despite its power, the scooter maintains a manageable weight of 132 kilograms, ensuring agility and ease of handling.
Market Impact and Potential
The launch of the BMW CE 02 is anticipated to significantly impact India’s electric scooter market. The CE 02 targets urban commuters seeking superior performance and advanced features, emphasizing a premium riding experience with its positioning. Moreover, BMW’s reputation for quality and innovation is likely to attract enthusiasts looking for cutting-edge electric mobility solutions.
Conclusion
BMW CE 02 marks a milestone, ushering in a premium era of electric mobility in India’s scooter market. CE 02 promises exceptional performance, advanced features, and sets new standards for electric scooters. BMW’s flagship model, CE 02, generates anticipation, highlighting its importance in shaping India’s urban mobility future.
