Modi Mitra Abhiyan: The Bharatiya Janata Party (BJP) has intensified its campaign ahead of the Bihar Assembly elections. The BJP has launched the unprecedented “Modi Mitra Digital Warrior” campaign in Bihar. This ambitious campaign aims to create 10,000 digital volunteers from each assembly constituency who will disseminate the achievements of Prime Minister Narendra Modi and the NDA government to the public. The party aims to develop 2.5 million Modi Mitra volunteers across the state.
BJP State President Dilip Jaiswal emphasized that this campaign is not just an election strategy, but the largest digital medium for public awareness. Its primary objective is to strengthen the bond between the public and the party and to bring government schemes and development work directly to the people.
How can you become a “Modi Mitra”
With the launch of this campaign in Bihar, the BJP has also released its technical framework. According to it, the process to become a Modi Mitra is extremely simple. The party has released the number 9582157157. After giving a missed call to this number, the person receives an update on WhatsApp informing them about becoming a Modi Mitra.
Under this scheme, 10,000 Modi Mitra will be created per assembly constituency and a total of 2.5 million across Bihar. No documents are required to join this BJP campaign; people can simply designate themselves as Modi Mitra through their mobile number. After giving a missed call, the person will be added as a Modi Mitra on the digital platform and will receive regular updates.
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The Significant Benefits of Becoming a ‘Modi Mitra’
According to the BJP, Modi Mitra will play a vital role in disseminating information about government schemes and development work to every household through digital means. This will be a major platform for connecting youth with the party. This will be the biggest tool for providing timely and accurate information to every voter. Through this, the party will digitally challenge the opposition’s propaganda.
What is the political significance of this campaign
Regarding this campaign, Bihar Deputy Chief Minister Vijay Kumar Sinha emphasized that this campaign will also strengthen democracy in Bihar. He said that during the NDA government’s tenure, historic achievements have been made in roads, electricity, education, health, and digital connectivity. Modi Mitra will convey these achievements to the public through digital means.
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At the same event, BJP National Organization General Secretary B.L. Santosh attacked the opposition, saying that, judging by their campaigning methods, it is clear that they have lost the elections. He said that under the leadership of Prime Minister Modi and Chief Minister Nitish Kumar, Bihar has seen tremendous development, and the ‘Modi Mitra Abhiyan’ will serve as a medium to spread this message to the people.
