Toyota Urban Cruiser EV – India’s electric car market is heating up fast, and now Toyota is ready to step into the spotlight. After watching rivals build strong EV line-ups, the brand is finally preparing its first fully electric SUV for Indian buyers. The spotlight is clearly on pricing, because in a value-conscious market like ours, one number can make or break a car’s future. The Toyota Urban Cruiser EV is not just another electric SUV; it’s Toyota’s statement about how seriously it takes India’s EV transition.
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Launch date
The official launch of Toyota Urban Cruiser EV is scheduled on 20 January 2026. On this day the company will also reveal its variant-wise prices. Toyota’s effort is clear. Customers are given full clarity on the day of launch, so that the decision to buy EV can be made easier.
This launch is also important for Toyota because the company has been focusing more on hybrid technology so far. Toyota is going to step into the straight full electric segment with the Urban Cruiser EV.
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Expected Price Range
According to current information and industry reports, Toyota Urban Cruiser EV is expected to cost between ₹18 lakhs to ₹26 lakhs (ex-showroom). The price will depend on which variant and which battery the customer chooses.
Given Toyota’s brand image, strong service network, and long-term reliability, it is almost certain that the Urban Cruiser EV will be kept a little premium from its platform-sibling.
Variant-Wise Price
The base variant of the Toyota Urban Cruiser EV, which is expected to get 49 kWh of battery, can cost between ₹18 lakhs to ₹22.5 lakhs. This variant will be for those who want to step into the world of electric SUVs for the first time, but do not want to compromise range and brand trust.
At the same time, top-end variant is likely to get 61 kWh larger battery, more features and ADAS (Advanced Driver Assistance Systems). Its estimated price can be between ₹24.5 lakh to ₹26 lakh. This variant will target buyers who want long range, advanced safety and full-pack technology.
Toyota Urban Cruiser EV vs Rivals
The Toyota Urban Cruiser EV sits directly in the middle of the mid-size electric SUV segment, with a price of ₹18– 26 lakhs. In the lower price bracket, it will compete with SUVs like Tata Curvv EV and MG ZS EV. These models are considered more value-for-money, but Toyota will play a card of brand trust and long-term reliability here.
On the other hand, its price is expected to be extremely close to Hyundai Creta Electric. Creta Electric’s top price goes up to close ₹24.7 lakhs, while Toyota’s top variant may go a little further than this due to larger batteries and ADAS.
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If compared to Mahindra BE 6, the price of BE 6 reaches close to ₹28 lakhs. In such a situation, Toyota Urban Cruiser EV can be exposed as more accessible premium EV.
