The OnePlus 12 has carved a niche for itself in the ever-competitive smartphone market. While OnePlus once held the title of “flagship killer” for offering high-end specs at a more affordable price, their recent devices have entered the premium territory. However, the OnePlus 12 manages to find a sweet spot, balancing top-of-the-line features with a relatively attractive price tag. So, how much does it cost?
The starting price for the OnePlus 12 in India is ₹52,500 (approximately $630) for the base variant with 12GB RAM and 256GB storage. This positions it competitively against other premium offerings, though some notable exceptions exist. Here’s a breakdown of the OnePlus 12’s pricing strategy:
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Storage and RAM: The price increases slightly for the higher storage variant. You can expect to pay around ₹69,999 (approximately $840) for the 16GB RAM and 512GB storage model.
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Market fluctuations: Keep in mind that prices may vary depending on ongoing promotions, retailer markups, and regional differences. It’s always wise to compare prices across different sellers before making a purchase.
Beyond the headline figure: Factors affecting perceived value
While the starting price is a crucial factor, it’s not the whole story. Here are some aspects that influence the perceived value of the OnePlus 12:
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Hardware muscle: The phone boasts the powerful Snapdragon 8 Gen 3 processor, ensuring smooth performance for demanding tasks like gaming and multitasking.
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Display quality: The 6.82-inch 120Hz AMOLED display offers a vibrant and immersive viewing experience, perfect for watching videos or playing games.
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Camera capabilities: The triple-lens rear camera system (50MP+48MP+64MP) and a 32MP front camera cater to photography enthusiasts.
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Battery life and charging: The 5400mAh battery promises long usage, and the 100W fast charging ensures quick refills.
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Software experience: OnePlus devices are known for their near-stock Android experience, offering a clean and bloatware-free interface.
Considering the competition
Here’s a glimpse of how the OnePlus 12 stacks up against its rivals in terms of pricing:
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More affordable: The OnePlus 12 sits comfortably below flagships like the Samsung Galaxy S24 Ultra (₹110,299) and Apple iPhone 15 Pro Max (₹148,900).
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Stiffer competition: The OnePlus 12R, a toned-down version, starts at ₹39,999, offering a more budget-friendly option within the OnePlus brand itself.
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Balancing the scales: The OnePlus 12 finds itself in a price war with competitors like the vivo X100 Pro 5G (₹89,999) and Xiaomi 14 (₹69,999). Here, the specific features and brand preference might sway the decision.
