Thinking about buying a brand new Kia Seltos, Sonet, or Carens? Buckle up, because Kia India just announced a price hike for all its mass-market models, effective April 1st, 2024.
That’s right – the Kia cars you love might become a little more expensive next month!
This price revision comes amidst rising input costs, a trend plaguing many industries around the world. But before you hit the panic button, here’s a breakdown of everything you need to know:
The Impact: Up to 3% Price Increase Across Kia’s Popular Models
Get ready for a slight bump in the price tag. Kia will be increasing prices by up to 3% for its popular mass-market models – the stylish Seltos, the compact Sonet, and the versatile Carens. This means the ex-showroom price (the price before taxes and registration) for these cars might see a slight increase starting next month.
Should You Book Your Kia Now? Here’s the Deal
If you’ve been eyeing a brand new Kia, here’s some advice: consider booking your car before April 1st. Locking in the current price can save you some money compared to the revised rates. Remember, once the new prices kick in, they’ll likely stay in effect for a while.
Kia Speaks: Balancing Costs and Customer Satisfaction
Kia acknowledges the price hike might not be ideal news for everyone. Hardeep Singh Brar, Kia India’s National Head of Sales and Marketing, explains the decision: “We constantly strive to deliver premium and technologically advanced products to our valued customers. However, due to rising commodity prices, exchange rate fluctuations, and increasing input costs, we’re forced to implement a partial price hike.”
Brar further assures that Kia is absorbing a significant portion of the cost increase, minimizing the impact on customers. The goal? To ensure you can still drive away in your favorite Kia without a major dent in your wallet.
Kia’s Success Story in India
The price hike might come as a surprise, but it’s important to remember Kia’s phenomenal success in the Indian market. Their commitment to quality and innovation has resonated with car buyers, leading to impressive sales figures.
Just take a look at these numbers: Kia has sold a whopping 1.16 million units in India and the international market combined!
Here’s a breakdown of their top-selling models:
- Seltos: This stylish SUV has crossed a remarkable milestone, surpassing 613,000 unit sales.
- Sonet: The tech-loaded Sonet has also been a crowd-pleaser, clocking in at 395,000 units sold.
- Carens: The newest entrant, the Carens MPV, has already garnered a strong following with 159,000 units sold.
So, What Now?
The upcoming price hike might be a slight hurdle, but Kia’s commitment to quality and innovation remains strong. If you’ve been dreaming of owning a Kia, consider booking your car before April 1st to lock in the current price.
Remember, Kia is a brand known for pushing boundaries and exceeding expectations. With their dedication to the Indian market, we can expect even more exciting models and advancements in the future. Stay tuned!
