Google: Users will also be impacted by Google’s major move on Android TV. The Android TV monopoly held by Google in India has ended. In India, the company would no longer serve Android TV’s default operating system. Also, Google Play will no longer be the Android smart TV’s default app store.
Google got a big blow. The Android TV monopoly held by Google in India has ended. In India, Google’s Android OS will no longer be the standard smart TV operating system. Additionally, Google Play will no longer be the Android smart TV’s default app store. Alphabet, the parent firm of Google, has been charged by the competition authorities with engaging in anti-competitive behavior in India and attempting to establish a monopoly in the smart TV market. India is one of Google’s largest global marketplaces, claims to the Competition Commission of India, and the company’s practice of pre-installing the operating system, Play Store, as well as apps under its TV app distribution deal is an abuse of power.
Google might stop being available on smart TV.
Two Indian Antitrust attorneys brought the case against Alphabet and Google. The CCI then ordered an inquiry into the situation. Due to the inquiry, Google is involved in these kinds of activities, which could be a barrier for small companies looking to create customized operating systems and alternative operating systems for Android smart TV.
Google will submit an application for a settlement.
As per the competition regulator’s ruling, Google has consented to submit a settlement application. Instead of bundling services, it has suggested a stand-alone licensing for its Play Store and Play Services for Android smart TVs in India. The Google Play Store and Play Services will no longer be available for free pre-installation as per the new agreement. Additionally, Google has been directed to inform all of its partners selling Android TV in India that they are free to use any open-source operating system they like and are no longer required to utilize Android OS.
What impact will it have on users?
Customers who prefer Google’s Android operating system and Play Store will now need to ask creates and stores whether TVs are compatible with them and which are not. Because alternative operating systems and app stores will now be free to collaborate with smart TV manufacturers, it will be crucial for users to ask this question.
At the moment, not every app is available on every app store. The greatest selection of TV apps is available on Google Play and Amazon App Store. Many popular app developers are exclusive to the Apple, Google, and Amazon stores; as a result, they are not available on other platforms that offer standard services. Because of their user interfaces, users also like Apple, Google, and Amazon. But now, before purchasing a TV, consumers must fully understand the operating system and app store.
if any options for TV manufacturers and Android TV partners
In addition to selecting any other operating system, Android TV partners in India would not be compelled to run any Google apps by default on their TVs. The Competition Commission of India stated that although the new deal is primarily for smart TVs, it can be expanded to include other devices as well. In addition, Google was fined $2.38 million (about Rs 20.2 crore) by the Competition Commission, which it must pay as a settlement.