UPI: At the Global Fintech Fest (GFF) 2025, PhonePe Payment Gateway (PhonePe PG) in collaboration with JioHotstar launched a new service called Subscription IQ. This service will help customers easily set up and manage their recurring payments (subscriptions or bills) using UPI AutoPay via RuPay Credit Cards.
Previously, UPI AutoPay was linked directly to bank accounts. However, payments would fail on subscription renewal dates due to insufficient or no funds in the account. The Subscription IQ service eliminates this inconvenience. With UPI AutoPay available on RuPay credit cards, customers will now be able to pay for their subscriptions using their credit cards, without the need for a bank account balance.
What benefits will users get?
The benefit is that users will be able to enjoy JioHotstar’s nonstop entertainment service without any interruptions. The hassle of monthly subscription renewals will be eliminated. The benefits for merchants and businesses include reducing payment failures, reducing customer drop-off, and providing a smoother subscription experience.
This feature will provide customers with access to a variety of recurring payment modes, such as UPI AutoPay, eNACH, and card-based recurring billing. This will provide merchants with a single platform to manage all types of subscription payments efficiently.
What is the purpose of the company?
Ankit Gaur, Head of Payment Gateway & Online Merchants at PhonePe, shared his thoughts on this new service. He said, “Our aim with this new service is to provide users with a simple and reliable way to manage recurring payments. They simply need to set up AutoPay once and then enjoy the service without any interruptions. Not only that, you can cancel it at any time. Meanwhile, this excellent service will provide merchants with improved payment convenience and smoother transactions. By bringing RuPay credit cards to UPI AutoPay, we’re providing this ecosystem with a solution that’s simple for users, reliable for businesses, and will also help them grow their businesses.”
On this, JioHotstar said, “JioHotstar’s priority is to provide a better entertainment experience to its subscribers. This partnership with PhonePe PG will provide users with better and reliable payment facilities, allowing them to enjoy their favorite movies and shows without any interruption and connect with their stories.” This new feature will soon be available to other businesses through PhonePe PG’s subscription suite, allowing people across India to benefit from more reliable and customer-friendly recurring payments.