Gold Demand: Akshaya Tritiya will move towards light weight jewelery and small gold items amidst the record prices of gold at Akshaya Tritiya 2025. According to experts, the traditional demand for gold will remain despite the price high. In India, Akshaya Tritiya is considered very auspicious for the purchase of precious metals like gold and silver. This time, Akshaya Tritiya, which is falling on 30 April 2025, is coming at a time when gold prices have reached about 1 lakh rupees per 10 grams. Learn how the market of jewelry is attracting customers with new strategies this time.
Demand for light weight jewelery will increase
All India Ratna and Jewelry Domestic Council (GJC) Chairman Rajesh Rokade believes that this time the market will remain bright despite the high gold prices. He said that the trend of customers will now be more towards products with light weight jewelery and small investment value.
Mangles of Indian tradition and investment
Gold is not just an ornament for Indians, but also a symbol of a safe investment and cultural tradition. According to Rokade, initially some customers may hesitate to do prices, but traditional shopping trend is always there on occasions like Akshaya Tritiya.
Industry strategy
This time the industry is preparing to attract the market with special offers. From light weight jewelery to special design and offers, jewelery brands are launching collections keeping in mind all kinds of budgets.