Mahindra, a prominent SUV manufacturer in India, offers a wide array of vehicles spanning various segments. Among its flagship offerings is the Mahindra XUV700 MX, a premium SUV available in both 5-seater and 7-seater configurations. The XUV700 has garnered substantial acclaim for its striking design, impressive performance, and cutting-edge features, establishing itself as a frontrunner in its category.
Introduction of New Variant: XUV700 MX
Mahindra is set to introduce a new variant of the XUV700, aimed at capturing a broader market segment with its competitive pricing. This variant, named the MX trim, is positioned strategically to compete with mid-range models such as the Hyundai Creta and Kia Seltos, offering a compelling value proposition to potential buyers.
Specifications and Transmission Options
The MX variant of the XUV700 will be available with manual transmission options for both petrol and diesel engine variants. While automatic gearbox options are currently limited to higher trim levels like AX3, AX5, and AX7, there are plans to extend this feature to the entry-level MX trim as well. The 5-seater version of the MX variant is expected to hit the market soon and will be open for booking at authorized dealerships.
Pricing Strategy and Estimates
While official pricing details for the XUV700 MX variant are yet to be revealed by Mahindra, industry estimates suggest a starting price of around ₹15.80 lakhs (ex-showroom). The manual transmission version of the MX trim is projected to have an even lower starting price, estimated at approximately ₹13.99 lakhs (ex-showroom).
Advanced Features and Amenities
The base model XUV700 comes equipped with a range of advanced features aimed at enhancing the overall driving experience. These include an 8.0-inch touchscreen infotainment display with support for Android Auto, a four-speaker sound system, and a 7-inch digital instrument cluster. Additionally, the vehicle offers convenience features like tilt steering adjustment, front armrest, power windows, follow-me-home lights, and ISOFIX anchors for child seats.
Mahindra’s Vision and Market Strategy
Mahindra’s decision to introduce the MX variant underscores its commitment to offering diverse choices to consumers while upholding its reputation for quality and innovation. By providing a more affordable option in the XUV700 lineup, Mahindra aims to broaden its customer base and strengthen its position in the competitive SUV market segment.
Conclusion
The upcoming MX variant of the Mahindra XUV700 presents an enticing opportunity for consumers seeking a premium SUV experience at a more accessible price point. With its blend of performance, features, and competitive pricing, the XUV700 MX is poised to make a significant impact in the market and further solidify Mahindra’s position as a leading player in the automotive industry.
