Aditya Birla Health Insurance, the esteemed health insurance arm of Aditya Birla Capital, has collaborated with the talented actor Vikrant Massey to unveil an engaging multi-film campaign. This campaign aims to showcase the newly launched product, Activ One, which stands as a testament to Aditya Birla Health Insurance’s commitment to holistic well-being and incentivized wellness.
Campaign Overview
The multi-film campaign comprises four ad films, each meticulously crafted to spotlight Activ One as a comprehensive health insurance plan. Beyond merely addressing the conventional health insurance needs of customers, Activ One endeavors to empower individuals towards achieving their optimal health.
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Vikrant Massey’s Role
Stepping into the spotlight, Vikrant Massey, with his innate charm and relatable persona, serves as the face of Activ One. Through his portrayal, he accentuates the distinctive fusion of health and insurance features encapsulated in the campaign’s tagline, ‘100% Health. 100% Health Insurance’.
First Ad Film
The inaugural ad film, already in circulation, features Vikrant Massey elucidating the ‘Claim Protect’ feature in his trademark witty style. Employing clever wordplay, Massey sheds light on this unique insurance feature, offering active customers up to 100% refund of the paid premium for maintaining their active lifestyle.
Campaign Distribution
The campaign’s reach extends across television, Over-The-Top (OTT) platforms, and various digital channels, including YouTube and Meta. This wide distribution ensures that the message of holistic health and insurance permeates diverse audiences.
Aditya Birla Health Insurance
Mayank Bathwal, the CEO of Aditya Birla Health Insurance, underscores the company’s commitment to incentivized wellness. He highlights how Activ One not only fulfills health insurance needs but also empowers policyholders to embark on their journey towards optimum health.
Darshana Shah, Aditya Birla Capital’s marketing head, underscores the brand’s commitment to advocating a healthy lifestyle and overall well-being. She elaborates on how Activ One is tailored to cater to the varied needs of consumers across different life stages, further amplified by Vikrant Massey’s influential narrative.
Conclusion
In essence, the collaboration between Aditya Birla Health Insurance and Vikrant Massey marks a pivotal moment in the realm of health insurance marketing. As Activ One’s compelling narrative unfolds, it inspires individuals to embrace a healthier lifestyle while securing their future well-being.
