Have you also seen Aishwarya Rai Bachchan or Abhishek Bachchan’s picture in an advertisement for something that they have never done? If yes, then you are not alone. Fed up with this fraud, now this star couple has knocked the door of Delhi High Court. This matter is not just about the misuse of names and pictures. In fact, many online websites and platforms are misleading people by misusing their identity. These people are using their pictures and names without permission, not only for fake endorsements but also for wrong advertisements.
What is their demand?
Abhishek and Aishwarya have clearly told the court that any commercial use of their name, voice, picture and identity should be stopped immediately without their permission. They have also said that whatever such content is already present on the Internet, it should be removed. Both have also appealed to major companies like Google and YouTube to remove such content immediately.
Meaning of ‘John Doe’ order
According to reports, Abhishek Bachchan has also demanded a special type of order, which is called ‘John Doe’ order. This means that if, in the future, any unknown person or website violates his personality rights, it can be stopped immediately. This step has been taken to avoid such fraud in future.
Why is this case so important?
In today’s digital age, the threat of deepfakes and fake advertisements has significantly increased. People are making profits fearlessly by misusing the identity of celebrities. This poses a significant threat not only to celebrities but also to the general public, as they often fall prey to these fake advertisements.
Many stars have fallen prey to this before
Aishwarya and Abhishek are not alone. Even before this, big stars like Amitabh Bachchan, Anil Kapoor and Jackie Shroff have fallen prey to deepfakes and fake advertisements. That is why this step of the Bachchan family is not just for their own safety but is a big example for the entire Bollywood.
What next?
The Delhi High Court will hear this case soon. It is expected that this case will give a new direction to the laws related to personality rights and online fraud in India. The decision of this case can prove to be a milestone in the times to come.