In today’s era of rising inflation and everyday expenses, starting a small business from home is an excellent option. One such business is the pickle business, which can be started from home with low investment, and good earnings can be made. This is a work that involves hard work, but profit is also assured.
Golden opportunity to start a business from home
An investment of only ₹ 10 to ₹ 15 thousand is enough to start a pickle business. No big shop or warehouse is required to start it. Any empty room, kitchen, or any small corner in the house is enough for this work.
The biggest requirement of this business is a great and unique recipe, because there are already many types of pickles available in the market, and there is a lot of competition too. If the taste of your pickle is wonderful and different, then customers will come back to you again and again. Apart from this, it is also important to create a brand name for your product, so that it can have a different identity in the market.
Taste and customer choice
There are many types of pickles available in the market. Among these, mango and lemon pickles are most in demand. Apart from this, people also like healthy pickles like amla, drumstick, and green chilli. Before starting a business, it is important to decide which taste you will target and how to build your customer base. You can sell pickles in retail or wholesale, as well as on online platforms.
Small-scale businesses do not require much paperwork or complex procedures; just an FSSAI food processing license is required, which can be easily obtained by applying online.
An ideal startup idea for women
The pickle business offers special opportunities for women. Women from urban and rural areas can easily start it from home. Many government schemes, such as self-help groups, provide training and guidance for such businesses. After this training, women can start their own business and create a permanent source of income. This business also helps in making women financially self-reliant.
Special tips on marketing and branding
Marketing and branding play an important role in achieving success in this business. You can promote your pickles through social media platforms, WhatsApp groups, local markets, and neighbors. Selling pickles in attractive packaging, with good labels, and clean jars attracts customers. Timely delivery and maintaining quality are very important to improve the customer experience.
Good earnings at low cost
In the initial stage, it is possible to earn around ₹ 25 to ₹ 30 thousand every month from this business. As the business grows, and new flavors, large-scale production, and good marketing strategies are adopted, it is also possible to earn up to lakhs of rupees annually. Considering it a small start, this business can be expanded gradually.