₹4.23 Lakh Car With Touchscreen and 6 Airbags, Maruti Upgrades Alto K10

Alto K10: The cheapest car of Maruti, Alto K10, has taken the market by surprise as it has emerged as one of the major factors for the increasing popularity of the company in the budget segment. Priced at a starting point of just ₹4.23 lakh, the car now offers 6 airbags across all its variants, thus being the cheapest 6-airbag car in the nation. Maruti choosing to focus on safety in its entry-level range has gained the confidence of consumers who were previously hesitant with respect to protection in mass-market vehicles.

6 Standard Airbags in All Variants

In a huge step towards safety, Maruti has introduced 6 airbags in almost all versions of its best-selling entry-level vehicles. Cars such as Alto K10, Celerio, WagonR, Swift, and Dzire now feature this safety feature even in basic trims. This feature has caused a significant increase in bookings, particularly for the WagonR. With an increasing awareness of road safety, the presence of multiple airbags in compact cars is taking robust grip among Indian consumers.

Engine Performance Options

The Alto K10 has a 1-litre K-Series Dual Jet petrol engine with 67 bhp and 89 Nm torque. It can be had with a 5-speed manual or 5-speed AMT gear. The same engine in the CNG model gives 56 bhp and 82 Nm torque. The balance between power and efficiency makes Alto K10 appropriate for regular commutes without high fuel expenditure.

Feature for the Price

Low in cost, yet not in features, the Alto K10 doesn’t make any concessions. It comes with a 7-inch touchscreen infotainment system with Android Auto and Apple CarPlay, electrically adjustable outside rearview mirrors, rear defogger and wiper, height-adjustable driver seat, and split rear seats. This perfect combination of comfort, practicality, and affordability has made it a first-time buyer’s favourite.

Entry-Level Sales Boom

While bookings for affordable cars like WagonR and Celerio rose in July, the Alto and S-Presso experienced a 31.5% decline in sales, recording just 6,822 units. In contrast, Maruti’s premium models like the Brezza, Fronx, Jimny, and Grand Vitara saw a 6.3% drop with a total of 52,773 units sold. Still, the mass-market strategy of equipping low-cost cars with advanced safety features is clearly winning trust in the budget category.