Toyota Motor Corporation is pursuing an aggressive strategy to elevate its presence in India. The company has confirmed that it will launch approximately 15 new models in the Indian market by 2030, including facelift versions and vehicles developed in partnership with Maruti Suzuki. The company’s primary focus will be on the SUV and lifestyle pickup segments, posing a direct challenge to brands like Mahindra and Hyundai.
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Major Expansion in SUV Lineup
Toyota is further strengthening its presence in the Indian SUV market. The recently introduced Toyota Land Cruiser FJ has proven to be a particular draw for Indian customers. Reports indicate that this off-road SUV will launch in India around Diwali in the second half of 2028. This approximately 4.6-meter-long car will feature a boxy and powerful design similar to the Fortuner. It is expected to be offered with a 2.7-liter petrol engine, strong hybrid, and plug-in hybrid options. Its interior will also be heavily inspired by the Toyota Prado.
Preparations to Launch a Pickup
Toyota is also developing a new, budget-friendly lifestyle pickup for Indian customers. This pickup will be slotted below the Hilux and will target both urban and rural customers. Its key attractions will be its robust design, utility, and affordable pricing. The company hasn’t shared many production details, but it’s being touted as a game-changer in a new segment.
Massive Increase in Production Capacity
Toyota is investing heavily to expand its production capacity in India. The company aims to exceed 1 million units annually in the coming years. To this end, a large new plant is being constructed in Chhatrapati Sambhajinagar, Maharashtra. Together with the Bidadi plant in Karnataka, this facility will serve as a major production base for both the domestic and export markets.
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Preparations to Gain a Stronghold in Rural Markets
Toyota, which has established a strong foothold in the urban market, is now working on a plan to rapidly expand into rural and smaller towns. The company will launch low-cost, compact workshops and smaller showrooms with a limited number of models available. This strategy will help provide a stronger reach to rural buyers and expand its sales network.
