This new electric car, priced at just ₹ 10 lakh, gave tough competition to the reign of Tata Nexon EV and has now made another record. In just 6 months of its launch, this electric SUV car has become the fastest-growing electric car in the country. This car is none other than JSW MG Motor’s Windsor EV.
It has not even been 6 months since the MG Windsor EV came into the market and more than 20,000 units of this car have been sold. What is so special about this car that it is making new records every day?
BaaS offer did wonders
The company adopted a bold strategy for the MG Windsor EV. The company launched it at a price of just ₹ 9.99 lakh. It was launched in the market without the cost of the battery. Instead, the company offered ‘Battery as a Service’ (BaaS) with the car. For this, a rate of Rs 3.9 per km was fixed. This reduced the upfront cost of the car and people accepted it easily.
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Powerful electric car
The company offers a 38 kWh lithium ion battery pack in the MG Windsor EV. It produces 100 kW of power and 200 Nm of peak torque. This car gives a range of 332 km on a single full charge.
If you look at the country’s top EV car sales figures, you will find that in the last several months, it has replaced Nexon as the top-selling EV car and occupied that position itself.
Features are also powerful
The company has given Aero Lounge seats in this car. These give you better thigh support and reduce fatigue. You can tilt these seats up to 135 degrees. Also, it has a 15.6-inch touchscreen.
Regarding the sales of MG Windsor EV, Rakesh Sale, Sales and Marketing Director of the company, says that the Windsor has not only sold well in metro cities. It has also received a good response in emerging EV markets. Since its launch, MG Windsor has been offering a good value proposition to customers.
MG Windsor EV has made a splash in the Indian market with its affordable price, strong performance, and modern features. The BaaS offer has made it even more attractive. If you are looking for a powerful electric SUV, then MG Windsor EV can be a great option for you.
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