The buzz surrounding Ford’s return to India has reignited. There was a time when Ford cars were a common sight on Indian roads – whether it was the EcoSport or the Endeavour, both held a special place in the hearts of auto enthusiasts. But now the question is: will Ford return to India again, or is this just a dream? Recent developments have only made this discussion more interesting.
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Ford India Launch
Auto fans across the country have been waiting for Ford’s return for a long time. At first there were reports that the company would resume production at its Tamil Nadu plant, but only for export. That is, carts will not be sold in India.
Now according to the latest report, the company is once again rethink its decision. Sources say Ford needs to rethink its restructuring plan due to Donald Trump’s policies in the US. At the same time, some of the company’s top executives are about to meet soon to decide whether work at the Tamil Nadu plant will begin or be completely shut down.
Maraimalai Nagar
You may remember that Ford completely stopped production in mid-2022 at its Maraimalai Nagar (Chennai) plant. A few months ago there was news that the company would start making carts for export from this plant. But now due to the delay in the restructuring process, the scheme hangs in the balance.
Many auto experts believe that if Ford restarted the plant, it would be a big news for India’s auto sector. At the same time, if the company completely write off this investment, it would indicate that Ford’s return to India is now very difficult.
Challenge for Ford
The challenge is for Ford on two fronts right now. On the one hand, Trump administration policies in the US are affecting their global operations, while companies like Hyundai, Tata, Mahindra and Toyota are already firmly in the SUV segment in India.
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If Ford made a comeback, it would have to compete directly with Fortuner, Scorpio-N and XUV700. Indian customers are now smarter than ever and need value-for-money features, which competitive brands are already offering.