Let me tell you that British bike brand Norton Motorcycles, now owned by TVS Motor Company, is once again preparing for a strong return to the global market. Norton is going to introduce not one but four new motorcycles on the upcoming EICMA 2025 show. Through these bikes, the company is not only going to refresh its product portfolio, but also wants to strengthen its hold in new markets like Europe, Asia and America.
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V4 Superbike Norton
The most special bike in this lineup will be the V4 Superbike, which will be Norton’s top-of-the-line model. According to reports, this bike will come in two variants Manx and Manx R. While the ‘R’ version will be a track-oriented (Track-Oriented) version, the Manx will be a road-ready high-performance version.
The company claims that this bike with V4 engine will achieve a power-to-weight ratio of less than 1 kg per horsepower, a large figure in the superbike segment. This would mean a great mix of bike speed, power and precision.
Norton Atlas
Partner Tell Norton’s adventure bike has been named Atlas, which was also previously shown by the company in concept form in 2018 with a 650cc twin-cylinder engine. However, that model had never reached production.
But this time TVS has decided to reintroduce it with full preparation. The new Norton Atlas is being engineered for both off-road and on-road, so that it can give a tough competition to bikes such as the Royal Enfield Himalayan 450, KTM Adventure 490 and Triumph Tiger Sport 660.
Fourth bike
Although not much information has been revealed about the fourth bike, auto industry experts believe it may be a neo-retro roadster. Norton has previously been quite active in the modern-classic segment, and the segment is now quite popular in both the Indian and global markets.
If it did, it would be a great combination of both bike style and performance. Like a new engine has been put in an old soul.
TVS and Norton
Ever since TVS Motor Company acquired Norton Motorcycles, the company has pledged to reinvent this British brand. Production of Norton’s new bikes has started at the Solihull plant in England.
It is clear from the move that TVS now wants to introduce Norton not just as a premium brand, but as a global superbike icon. The company aims that Norton again reached the height for which she was once known after EICMA 2025.
Launch
Norton will perform its new four bikes at the EICMA show on 4 November 2025. This will be the moment when the company presents its new design, engine and technology to the world.
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With the launch of these bikes, Norton once again wants to prove that when British engineering and Indian vision meet, the result is something really special.