Tata Motors has finally launched its iconic and long-discussed SUV Tata Sierra in the Indian market. This SUV, combining retro-style body and modern technology, could prove to be a historic retreat for the company. Tata Sierra’s initial X-showroom price is Rs 11.40 lakh. Booking will start from 16 December 2025, while delivery will start from 15 January 2026. Sierra has come up with many features that are given in an ICE SUV in India for the first time, compared to popular SUVs like Creta, Celtos and Grand Vitara. Let us know what is special in this new Tata Sierra which makes it different in this segment.
Price
The new Tata Sierra starts at Rs 11.40 lakh (ex-showroom). Its placement makes it a strong option between a compact and mid-size SUV. The company is offering it with different variants in the price bracket around Rs 11.49 lakh to Rs 15 lakh. At this price, Tata Sierra targets customers who are looking for a stylish, high-tech and segment-leading features SUV. Getting so many premium features in a low price makes Sierra special.
Design
Tata Sierra’s design is its biggest identity. Its retro-inspired profile is reminiscent of the old Sierra, but its modern touches give it a completely new and futuristic feel. The side profile features a clean body line, curved glass area and floating roof giving it a standout style. The design of the SUV is based on Tata’s new design language, which gives it both robustness and premium appeal. LED lighting, slick tailamps and muscular body panels on the exterior give Sierra a different character.
Interior
Tata Sierra’s cabin makes this SUV the most special. As you step into the cabin, you are first seen on its TheaterPro triple-screen dashboard. Three large digital screens — driver display, center infotainment and passenger display — are spread over the entire dash line. It is a first-in-segment feature and gives Sierra a car-like experience of the future. In addition, the cabin seems to be quite premium due to premium glass panels, soft-touch materials and modern layouts. Lounge-style seating, larger cabin, and improved space make it unmatched for both family and long-drive.
Features
There are many things in Sierra’s feature list that make it different from others in its segment. The most discussed is its PanoraMax panoramic sunroof. This sunroof covers the entire cabin and is considered to be the largest panoramic sunroof in this segment. In addition, Tata Sierra has become India’s first domestic ICE car with AR Heads-Up Display (AR-HUD). It projects speed, navigation and directions directly to the windshield. This feature not only sounds cool while driving, but also enhances safety.
Sierra also includes other premium features such as —
- Wireless charger
- Connected Car Technology
- Ambient lighting
- Ventilated seats (potential)
- Multi-function steering
- Premium audio system