India’s luxury car market is rapidly changing, and customers no longer seek prestige symbols, but superior technology and experiences. This shift has led to the skyrocketing popularity of brands like Lexus. In particular, the Lexus RX SUV is capturing the hearts of Indian customers. In September 2025, its sales saw a massive 38 percent increase compared to last year. This isn’t just a statistic, but a story of the changing preferences of Indians.

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Growth in September

If we consider not just the RX, but the entire Lexus SUV family, the picture is even more impressive. The month of September 2025 was truly historic for Lexus India. The company’s entire range of SUV models, including the NX, RX, and LX, recorded a remarkable growth of 58 percent compared to September last year. This is no small feat. Imagine, when an entire family creates a stir in the market, success is certain. SUVs contributed approximately 54% to Lexus India’s total sales in September.

RX SUV

The RX is not just a car, but a complete package. It’s a powerful hybrid electric SUV that’s the perfect choice for those who want both stunning looks and advanced technology. Can you imagine a car that delivers unparalleled performance and fuel efficiency? The RX delivers just that. It’s competing with giants like Mercedes, BMW, and Audi in the luxury SUV segment and is maintaining its steady growth. It’s a car that meets every expectation, be it style, comfort, or performance.

Power and Performance

Customers looking to purchase a Lexus RX have two excellent options. The first is the RX 350h, a hybrid model. It features a 2.5-liter inline 4-cylinder engine that works in tandem with a high-output motor. This means tremendous power and excellent fuel efficiency. If you’re looking for even more thrills and a sporty feel, the RX 500h F-Sport is for you. It features a 2.4-liter turbocharged engine that adds a new dimension to your driving experience. Both models are equipped with a 6-speed automatic transmission and e-axle, which deliver a smooth and responsive driving experience. This is where engineering takes on a unique form of art.

Smart Ownership Plan

Often, the dream of owning a luxury car remains unfulfilled due to inflation and financial planning. But Lexus India has found a great solution to this problem. The company recently launched its ‘Smart Ownership Plan,’ also known as the ‘Assured Buy Back’ program. This initiative aims to make the luxury car buying experience more affordable and flexible. This program is specifically designed for customers who are considering purchasing a luxury car but are unsure about the financial commitment. Customers can now avail this plan for models like the ES, NX, and RX.

India’s Changing Market

Hikaru Ikeuchi, President of Lexus India, attributes this success to the changing needs and lifestyles of Indian customers. He says that the luxury SUV segment in India continues to see tremendous growth. Today’s customers want more than just a car, but a multi-purpose mobility solution. They want a vehicle that is perfect for city streets and equally comfortable for long weekend road trips. Lexus SUVs meet this need. This is why this segment has become a key part of the company’s success.

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The success of Lexus SUVs, especially the RX model, is no coincidence. This is a result of the brand’s quality, innovative technology, and ability to understand customer needs. An 18% increase in RX sales from January to September 2025, and a 38% jump in September alone, proves that Lexus has emerged as a strong player in India’s luxury car market. Initiatives like the Smart Ownership Plan have made this journey even easier.