The month of September 2025 was historic for Tata Motors, as its compact SUV not only became India’s No. 1 car but also surpassed all competitors in the SUV segment. This success isn’t just a statistic, but a reflection of the changing beliefs and priorities of Indian customers. Let’s look into the secret behind the Nexon’s meteoric success.

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History

Last September marked a new milestone for the Tata Nexon. A total of 22,573 units of the Nexon were sold in this single month, earning it the title of India’s best-selling car. This figure isn’t just a number, but a testament to the trust of thousands of customers. Two key factors contributed to this success: first, the reduction in GST led to a drop in Nexon prices, and second, the auspicious occasion of Navratri increased people’s enthusiasm for new car purchases. The combination of these two factors led to such a rush at Tata showrooms that the Nexon shattered all sales records.

Fuel Options

The Nexon’s biggest strength is its multiple fuel options. It’s not limited to petrol or diesel, but is also available in CNG and electric variants. In September, the Nexon saw bumper sales of both petrol and diesel models, as well as the Nexon CNG and Nexon Electric. This clearly demonstrates that Indian customers are no longer limited to conventional fuels, but are taking alternative fuel options equally seriously. This diversity has made the Nexon attractive to all types of customers.

Competition

The Nexon achieved this position in the sub-4 meter compact SUV segment by outperforming strong competitors like the Maruti Brezza, Hyundai Venue, Mahindra XUV3XO, and Kia Sonet. While the Hyundai Creta’s sales of 18,861 units and the Mahindra Scorpio’s sales of 18,372 units in September this year were also impressive, the Nexon surpassed them all. It’s worth noting that Indian customers tend to gravitate toward domestic brands during the festive season, and the Nexon capitalized on this.

Festival Season

If we look at the Nexon’s sales figures, the festival season completely changed its outlook. In June 2025, only 11,602 units were sold. In July, this figure increased to 12,825 units, and in August, it reached 14,004 units. However, by September, this figure suddenly more than doubled. This surge clearly demonstrates that Indian customers prefer to buy a new car during the festive season, and the Nexon has emerged as their top choice.

Options

A major reason for the Nexon’s success is its wide price range. Prices for petrol variants range from ₹7.32 lakh to ₹13.45 lakh, making it attractive for budget-conscious buyers. Diesel variants are available between ₹9.01 lakh and ₹14.05 lakh. CNG models are available between ₹8.23 lakh and ₹13.26 lakh, while electric variants are available between ₹12.49 lakh and ₹17.49 lakh. This wide price range appeals to all types of customers.

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The Tata Nexon’s success is no coincidence. It’s the result of Tata Motors’ continuous efforts to understand customer needs and tailor product improvements accordingly. The Nexon has proven that the combination of good design, strong performance, superior safety features, and affordable pricing is a surefire customer attraction. The Nexon is expected to continue its strong performance in the future, especially during the festive season.