Head-up display (HUD) technology has revolutionized the driving experience by projecting vital information directly onto the windshield, keeping drivers focused on the road ahead. This transparent display showcases essential data like speed, navigation, and warnings within the driver’s line of sight, enhancing safety and convenience.
Innovative Approach
Maruti Suzuki, a renowned name in India’s automotive industry, has embraced HUD technology, making it accessible to a wider audience without compromising affordability. The introduction of HUD in Maruti Suzuki vehicles marks a significant step towards integrating advanced features into everyday driving experiences.
Baleno
In 2022, Maruti Suzuki launched the Baleno, the first vehicle in its lineup to feature HUD technology. Available exclusively on the top-spec Alpha trim, the Baleno’s HUD displays crucial information such as speed, gear position, and rev counter. With prices starting from Rs 7.86 lakh and peaking at Rs 11.41 lakh (on-road, Mumbai), the Baleno became an attractive option for buyers seeking modern features at an affordable price point.
HUD Portfolio
Following the success of the Baleno, Maruti Suzuki expanded its HUD-equipped lineup with the Toyota Glanza and the updated Brezza. The Glanza, a variant of the Baleno, provides a Head-Up Display (HUD) feature in its V variant, available at an on-road price of Rs 11.48 lakh in Mumbai.
Meanwhile, the revamped Brezza boasts HUD along with a 360-degree camera, catering to tech-savvy buyers with its customizable modes and turn-by-turn navigation accessible through OTA updates.
Maruti Fronx
The latest addition to Maruti Suzuki’s HUD-equipped lineup is the Maruti Fronx, based on the Baleno hatchback. With a 1.0-litre turbo petrol engine and prices starting from Rs 13.59 lakh (on-road, Mumbai), the Fronx combines performance with advanced technology, offering both manual and automatic transmission options.
Maruti Suzuki
Maruti Suzuki isn’t the only player embracing HUD technology. Models like the Grand Vitara, Toyota Urban Cruiser Hyryder, and Kia Seltos X-Line also feature HUD, albeit at a higher price point. However, Maruti Suzuki’s commitment to affordability sets a new standard in the industry, making advanced features accessible to a larger segment of the Indian market.
Decision
Maruti Suzuki’s strategic integration of HUD in vehicles under Rs 15 lakh underscores its dedication to innovation and affordability. By making advanced technology like HUD accessible to a wider audience, Maruti Suzuki is reshaping the automotive landscape, prioritizing safety and convenience without compromising on cost-effectiveness.
