Mahindra Thar ROXX : For years, the Mahindra Thar has been the go-to vehicle for off-road enthusiasts and those who live for adventure. It’s an icon, a symbol of freedom and rugged capability. But what if you need that same spirit of adventure in a package that’s also practical for daily life? The Mahindra Thar ROXX is the answer. This isn’t just a stretched-out 3-door Thar; it’s a meticulously crafted 5-door SUV that seamlessly blends its legendary off-road DNA with the comfort, technology, and convenience required for modern family use. It’s a game-changer that proves you can have your cake and eat it too.
1. A Design That Blends Ruggedness with Modern Style
The first thing you’ll notice about the Thar ROXX is its commanding presence. It retains the classic, boxy silhouette that has made the Thar so famous, but with a fresh, contemporary twist. The front fascia is updated with new C-shaped LED DRLs, modern LED headlamps, and a revised grille. The longer wheelbase and five-door design give it a more balanced and assertive stance. With large, dual-tone alloy wheels of up to 19 inches, the Thar ROXX looks just as impressive cruising through city traffic as it does tackling a challenging off-road trail.
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2. The Interior: A Surprisingly Luxurious Retreat
Step inside the Thar ROXX, and you’ll find a world of difference from the standard Thar. Mahindra has transformed the cabin into a comfortable and feature-rich space. A large 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto is the centerpiece, complemented by a fully digital driver’s display. For the first time in a Thar, you can enjoy a panoramic sunroof, a high-end 9-speaker Harman Kardon audio system, and even ventilated front seats. With a dedicated second row and ample legroom, the Thar ROXX is a genuine 5-seater, making it a perfect vehicle for family road trips.
3. Power and Performance for Any Terrain
Under the hood, the Thar ROXX offers a choice of two powerful engines: a 2.0-liter turbo-petrol and a 2.2-liter turbo-diesel. Both engines are available with a 6-speed manual or a smooth 6-speed automatic transmission. While lower variants come with a RWD drivetrain for city driving efficiency, the diesel variants offer an optional 4×4 system. This ensures that the Thar ROXX stays true to its off-roading roots, with a robust chassis and advanced off-road technologies like a brake-locking differential and hill descent control.
4. Setting a New Benchmark for Safety
Safety is a top priority in the Thar ROXX, and it has the credentials to prove it. The SUV has achieved a groundbreaking 5-star safety rating from Bharat NCAP for both adult and child occupant protection. This makes it the first ladder-frame passenger vehicle in India to receive such a high rating. Standard safety features across the range include six airbags, Electronic Stability Control (ESC), and a Tyre Pressure Monitoring System (TPMS). Higher variants are equipped with Level 2 ADAS (Advanced Driver Assistance Systems), which includes features like autonomous emergency braking, lane keep assist, and a 360-degree camera.
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5. Pricing, Booking, and Availability
Launched on August 15, 2024, the Mahindra Thar ROXX has been one of the most anticipated vehicles in recent memory. Bookings for the SUV opened on October 3, 2024, with customer deliveries starting on the festival of Dussehra. The introductory prices for the Thar ROXX start at an ex-showroom price of ₹12.99 Lakh, making it a highly competitive and value-for-money proposition in the 5-door off-roader segment.
