PNB Credit Card: Big news for credit card holders. Punjab National Bank (PNB) has introduced a new initiative aimed at boosting digital engagement and providing exclusive deals for its credit card holders. As part of this effort, the bank has entered into a three-year partnership with GYFTR Limited. This collaboration will establish a dedicated PNB-branded digital platform specifically for select PNB credit card customers. On this platform, customers can enjoy curated offers and digital experiences from a variety of brands across categories like shopping, food delivery, entertainment, dining, and travel.
A specialized digital platform will be developed for PNB customers
Through this partnership, GYFTR will create and manage a PNB-branded digital platform. Selected credit card customers will gain access to offers and digital perks from numerous brands on this platform. The list of available offers and brands will be refreshed regularly. Potential brands featured may include Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino’s, Myntra, Bata, and PVR. However, the brands and offers available may change over time in coordination with PNB.
The digital platform is designed to provide a wide array of daily necessities and entertainment options for PNB credit card customers, covering categories such as shopping, food delivery, movies and entertainment, dining, and travel. GYFTR will oversee the platform’s technology, operations, and payment systems. The company will utilize its brand network and merchant integration to facilitate easier access for customers to partner brands’ websites or stores through PNB’s digital platform.
Arvind Prabhakar, co-founder and CEO of GYFTR, expressed enthusiasm about the collaboration with Punjab National Bank. He stated that GYFTR aims to work with banks to create digital customer experiences that extend beyond mere transactions, providing genuine value to customers. He further noted that this partnership with PNB merges the extensive reach of a major bank with GYFTR’s expertise. This initiative will provide PNB with an additional digital channel to connect with its credit card customers. Additionally, brand partnerships will enable the creation of new and better touchpoints for customers.