PhonePe: There is a big update for PhonePe users. PhonePe introduced the PulsePro platform on July 30, an enterprise intelligence tool that offers businesses aggregated and anonymous transaction data. This data aids in monitoring customer spending habits, discovering growth opportunities, and making decisions to expand their businesses. The platform utilizes transaction trends from PhonePe’s payment network to provide up-to-date market insights at the district and postal code levels.
PhonePe emphasized that PulsePro is based on its vast network of more than 700 million registered users and over 50 million registered merchants, covering 99% of postal codes in India. The platform is tailored for businesses in need of detailed and timely market intelligence beyond traditional survey-based methods. It furnishes valuable insights for expansion planning, distribution strategies, site selections, and category growth.
Building on the foundation of PhonePe Pulse, a freely accessible data platform launched in 2021, PulsePro is positioned as a premium enterprise service with enhanced data intelligence features. Karthik Raghupathy, Head of Strategy at PhonePe, highlighted the importance of superior intelligence over sheer data volume. He stated that organizations are increasingly seeking in-depth market insights to drive expansion and strategic decisions, which PulsePro aims to fulfill. Leveraging its comprehensive market intelligence, PhonePe aims to assist organizations in making informed decisions while upholding privacy and responsible data practices.
The platform offers insights into category performance and consumer spending trends across more than 200 store categories and 100+ market indicators. It also includes tools for retail network planning and hyperlocal analysis, incorporating metrics like Quick Commerce Penetration.
Leveraging India’s most extensive digital transactions network, PhonePe PulsePro offers businesses a reliable source of information on economic activity in India by analyzing combined and anonymous transaction patterns. By utilizing PhonePe’s transaction data, which mirrors real-time consumer and merchant behavior, organizations can promptly recognize emerging trends and make informed decisions.
Backed by PhonePe’s vast network of more than 700 million registered users, over 50 million registered merchants, and a presence in 99% of India’s postal codes, PhonePe PulsePro empowers organizations to base their decisions on data across various areas like expansion strategies, distribution planning, location selection, and category expansion.
Expanding on the achievements of PhonePe Pulse, the open data platform introduced in 2021, which has proven to be a valuable resource for entrepreneurs, researchers, developers, policymakers, and students, PhonePe PulsePro offers enhanced features tailored for data-driven decision-making while PhonePe Pulse will remain accessible to all as a free platform.