Reliance Consumer Products has introduced “Joyland” flavored milk in Tamil Nadu, priced at Rs 20, signaling the company’s strategic foray into the ready-to-drink dairy market, where ITC, Amul, and other well-established brands hold a strong position. The flavored milk will be crafted using dairy components and will come in varieties such as strawberry and vanilla.
Mukesh Ambani’s Rs 20 Milk Plan
T. Krishnakumar, the Director of Reliance Consumer Products, expressed that venturing into the ready-to-drink dairy market is a pivotal move to diversify RCPL’s range and offer consumers more options. He emphasized that the launch in Tamil Nadu is just the initial step, with plans to evolve Joyland into a comprehensive line of dairy beverages that will gradually be introduced nationwide.
What will happen next?
Previously, Reliance had made a notable entry into the soft drinks market with its Rs 10 Campa, challenging major global players like Coca-Cola and Pepsi. By entering the milk-based beverage sector now, Reliance is expanding its presence in the ready-to-drink dairy beverage segment, which is experiencing heightened competition. Established companies are seeking to broaden their range beyond milk, focusing on offering more value-added and convenient drink options, while the health-conscious trend among Indians continues to grow.
Media Release – Reliance Consumer Products marks strategic entry into the ready-to-drink dairy category with the launch of Joyland Flavoured Milk
Made with authentic dairy ingredients, Joyland delivers dairy goodness and taste at ₹20
Chennai, 14th October 2026: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), today announced the launch of Joyland flavoured milk in Tamil Nadu, marking its strategic entry into the ready-to-drink dairy market. Made with authentic dairy ingredients and priced at ₹20, Joyland brings consumers in the state a range that combines the goodness of dairy with flavours such as Strawberry and Vanilla.
The launch extends RCPL’s Total Beverage portfolio, reinforcing its commitment to bringing world-class products to consumers at accessible prices. Staying true to the company’s promise of ‘Global Quality at Affordable Price’, Joyland offers authentic taste and a quality dairy experience in a convenient, ready-to-drink format.
T Krishnakumar, Director, Reliance Consumer Products Limited, said: “Our entry into the ready-to-drink dairy market is a significant step in extending RCPL’s portfolio and widening the choices we offer consumers. With Joyland, we are bringing together authentic dairy ingredients, quality and affordability to make world-class products accessible to more households. Tamil Nadu marks the beginning of this journey, as we build Joyland into a broader dairy beverages portfolio and progressively expand its reach across India.”
Backed by RCPL’s distribution infrastructure, retail scale and consumer insights, Joyland is available in Tamil Nadu with immediate effect. The launch reflects the company’s long-term commitment to the ready-to-drink dairy market, with plans to introduce additional flavours and expand into multiple dairy beverage categories.
Following its launch in Tamil Nadu, Joyland will be progressively rolled out across India.
About Reliance Consumer Products Limited (RCPL)
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), is on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, RCPL blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm’s length of desire. Backed by the robust infrastructure and trust of RIL, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation’s growth. RCPL is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today’s consumer.
“>October 14, 2026
So many report indicates that Euromonitor forecasts the flavored milk market in India to hit Rs 8,360 crore this year, up from Rs 7,600 crore in 2025 and Rs 4,420 crore in 2021. Brands like Amul Kool, Mother Dairy, Nandini, Sunfeast Smooth, and Cavins are already popular choices in this segment. Reliance maintains that Joyland promises an authentic flavor and a premium dairy experience in a convenient ready-to-drink form, aligning with its commitment to delivering global quality at an affordable price. However, the Rs 20 price point doesn’t offer a significant discount this time, as other leading brands also sell their products at similar prices.