iPhone 17 launch: Apple has formally released the date for its next big launch, fixing September 9th, 2025, at 10 AM PT as the date to reveal the eagerly awaited iPhone 17 series. The event, cryptically named “Awe-dropping,” will likely unveil not only the firm’s new phones but also a series of supporting products within Apple’s growing ecosystem. As ever, the event will be live-streamed around the world, with millions of viewers awaiting the unveiling of Apple’s plans for its top devices.
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Four iPhone 17 Models on the Way
Apple is set to unveil four models this year: the regular iPhone 17, the iPhone 17 Pro, the iPhone 17 Pro Max, and an entirely new iPhone 17 Air. While the standard iPhone 17 will have a similar design language, the Pro variants are rumored to feature substantive design improvements, especially with the camera setup. The brand-new Air version, meanwhile, is aimed at being thinner and lighter, with a fresh direction for those who want slimmess over bigness.
Subtle Changes for the Standard Model
As reported, the entry-level iPhone 17 won’t be radically different from the iPhone 16, but incremental improvements will make it stand out. Apple will likely bump up the screen size and enhance the camera hardware, making the lower-end model more attractive to users not need Pro-level performance. With a starting point of approximately $799, the iPhone 17 will probably still be Apple’s most entry-level offering in the range.
The Pro Models: Larger Camera Redesign
The iPhone 17 Pro and Pro Max are said to have a reworked back with a larger camera module that runs across the phone’s width. This may accommodate Apple’s most recent developments in computational photography, which may better low-light performance and zoom. The Pro would come out at $1,099, while the Pro Max would have a price of $1,199, keeping up with past years’ pricing pattern.
The New iPhone 17 Air: Sleek But Compromised
The most discussed is perhaps the iPhone 17 Air, a new model built with a narrow profile that is about 2mm thinner than existing iPhones. But such slimness has its costs: reduced battery capacity and a single camera setup at the rear. Apple is expecting the Air to find takers among design-focused users who are ready to drop some of the features in order to be lighter. Its price tag will vary between $899 and $1,299 based on the variant.
Beyond iPhones: Additional Apple Hardware in the Pipeline
As much attention as the iPhone 17 lineup will receive, Apple has more hardware announcements coming up, including the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3. Further down the pipeline, 2026 may witness significant overhauls of Apple’s product lineup with the Vision Pro headset shipping faster, an iPad Pro powered by an M5 chip, and revised versions of the HomePod mini and Apple TV. These releases highlight Apple’s efforts to build out its ecosystem and keep pace into the next year.