Zomato Name Change: The establishment of the company occurred in 2008, initiated by Deepinder Goyal and Pankaj Chaddha. Initially named Foodiebay, the company underwent a rebranding to Zomato in 2010. Presently, Zomato’s board has sanctioned a new name for the company, which will be Eternal Limited, pending approval from the shareholders. It is important to note that this change pertains solely to the parent company’s name, a decision that has been under consideration for an extended period. The board’s recent approval marks a significant step forward.
Deepinder Goyal has said about the plan
Deepinder Goyal, the CEO of Zomato, provided insights regarding this decision, emphasizing that the name change was made after careful deliberation. The choice of the name Eternal followed the acquisition of Blinkit, with the intent of rebranding to create a clearer distinction between the app and the parent company. This rebranding will not affect the app itself, as the focus is solely on the parent company. The idea of a potential name change had been contemplated for some time, particularly if a product gained prominence. With the successful integration of Blinkit, the company has achieved new milestones, prompting the rebranding of the parent entity.
Eternal as a mission statement
Goyal described Eternal as a mission statement, signifying the company’s commitment to enduring presence both now and in the future. Customers will not experience any changes, as operations for both Blinkit and Zomato apps will proceed as usual.