Citroen has launched a limited period promotion that’s attracting attention. With discounts of up to ₹2.8 lakh, the company is making a loud and clear statement in the Indian market. If you’re looking for a chic vehicle or waiting for a blockbuster offer, this one could be the game-changer.
Citroen’s Anniversary Offer
Celebrating its fourth year in India, Citroen is providing discounts of up to ₹2.8 lakh on certain models. Although model-specific benefits haven’t been officially broken down, the maximum discount is presently being made available on the coupe-shaped SUV Basalt. The action is designed to give the brand’s otherwise lackluster sales performance a much-needed drive in the nation.
Pricing and Availability
The Basalt SUV, which is Citroen’s largest point of pride right now, begins at ₹9.72 lakh and extends up to ₹16.65 lakh (on-road, Mumbai). The firm hasn’t offered a variation-wise discounts breakdown, but potential customers can approach their local Citroen showroom to check the actual deal depending on availability and location.
Basalt and C3 to Receive Facelift
In addition to the offer of discount, Citroen also plans to launch feature upgrades on two of its flagship models — Basalt and C3. While the company hasn’t given a time frame for the launch, reports indicate that the upgraded models will hit showrooms in the next few months. The upgrade will possibly involve better interiors and technology upgrades.
Sales Performance
In spite of launching a range of models specifically for Indian customers, Citroen has been unable to scale the sales ladder. This discounting offer seems to be part of a strategy to drive visitors and improve customer interest with its anniversary celebrations. It also offers an attractive deal for customers seeking value in the SUV market.
Citroen Lineup in India
Aside from the Basalt, Citroen’s current range consists of the C3, Aircross, and eC3. Basalt is receiving the limelight with the best offer, yet customers willing to buy other models might be offered advantages as well. It’s recommended to reach out to dealerships directly for quotes tailored to individuals.
