Ather Rizta and 450 Series : The Ather Energy boldly steps forward once more with the Battery-as-a-Service (BaaS) model for its Rizta and 450 series scooters in a growing electric-scooter-market-in-India scenario. This scheme shall change the perception of the owning and operating of electric scooters, thus making them more affordable and practical as a result. The buyers could now rather choose a plan wherein they pay only for the battery usage instead of buying the scooter together with the battery. Thus, this concept is lowering the cost of purchasing an EV through the provision of flexibility in its use.
At 2024’s beginning, Ather Rizta, a family scooter, was launched and has already impressed with its comfort, practicality, and long range. Including the Battery-as-a-Service option is even more appealing to families on a budget. On the other end, Ather 450 series sporty performance, and loaded features get this option too. So whether you are a family rider or a performance enthusiast, a lower price on the purchase and paying only for battery services is a winning situation for you.
BaaS is the means to finally allow reduced costs. A large percentage of the final robbery on the purchase of an electric scooter is due to the battery, and once this demerit is taken out from the pocket price, the price is bound to get thinner. The riders can chose subscription plans in accordance to their use; just like a mobile recharge plan. For example, someone who rides only short distances daily can pick a lower plan, while heavy users can opt for higher range plans. This flexibility ensures that users pay for only what they actually use.
The assurances of such proposals amount above the save on relatively lower costs. The batteries being the costliest and most delicate part of an electric scooter
sum arise amongst the very factors causing apprehension downwards in resistance against battery life and its replacement price. In the Battery-as-a-Service model, Ather is liable for the maintenance and replacement; the riders do not have to give a thought to battery conditions in future expense against it, thus simplifying the ownership of EVs.
While the Rizta and 450’s technology and performance remain the same, features like fast charging, ride modes, connected smart-display, and an enjoyable ride will remain. In short, the ownership experience will change with Ather now concentrating on mass ownership of electric scooters.
Overall, Ather’s Battery-as-a-Service initiation for the Rizta and the 450 e-scooters looks to be a great step in the direction of an increased user-friendly and affordable outlook for EVs. All this cuts down on the initial price barrier but also takes away the most significant worry that an electric vehicle owner usually has-the battery. Ather is thus setting the trend within the Indian EV space with this move, thus making it possible that this may be the future of owning an electric scooter.