Following the Indian government’s new law, Dream11 and My11Circle withdrew from the IPL, resulting in significant losses for the BCCI. The BCCI used to earn significant revenue from online gaming companies during the IPL. The board was exploring ways to offset those losses.
Why the Indian cricket governing body (BCCI) can get so much money?
Meanwhile, Google has entered the IPL, potentially creating a potential lottery for the BCCI. The board could earn crores in a single season. According to media reports, Google Gamini is now going to join the IPL for the next three seasons. The BCCI is likely to announce this partnership (AI-powered deal) soon.
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AI now wants to make its mark in the world of cricket, which is why it is seeking entry into the biggest cricket league, the IPL. It should be noted that ChatGPT had partnered with the Women’s Premier League 2026, for which the board had signed a two-year deal worth 16 crore rupees. It should be noted that Dream11 was Team India’s jersey sponsor. Even after its withdrawal, several companies tried to enter.
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However, the deal was ultimately finalized with Apollo Tyres, who paid 554 crore rupees. AI is constantly advancing. At this time, it aims to impact India’s 1.4 billion people. This is why AI companies are eyeing India. These major companies believe cricket is the best path to entry into India, which is why these deals are being made.
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It’s worth noting that the BCCI could secure many more major deals in the future. The IPL could begin at the end of March 2026. However, the BCCI has not yet made any official announcements regarding this.
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🚨 GOOGLE AS SPONSOR IN IPL 🚨
– Google’s Gemini has signed a three-year sponsorship deal with IPL for Rs 270 Crores INR. pic.twitter.com/RkRp2Yt1E4
— Tanuj (@ImTanujSingh) January 20, 2026
