Big blow for common people. The cost of doing laundry has risen. Common households are facing another challenge with detergent powder and bar prices going up as inflation persists. Hindustan Unilever Limited (HUL) has raised prices for its well-known detergent brands—Surf Excel, Rin, and Wheel—by as much as 11 percent. Depending on the pack size, the price hike ranges from Rs 1 to Rs 10. This move comes as the company contends with increasing raw material expenses and margin pressures.
During the previous month, Priya Nair, who serves as Managing Director and CEO, explained that price adjustments would be made judiciously as necessary, reflecting changes in the cost of raw materials. In response to higher input costs, FMCG firms are modifying their pricing in order to safeguard profitability.
Revised pricing for Surf Excel
– Quick Wash 1 kg: The price has gone up by Rs 10, now set at Rs 245 instead of Rs 235.
– Quick Wash 500g: The new cost is Rs 128, marking a Rs 5 increase from its previous price of Rs 123.
– Easy Wash 1 kg: This pack now costs Rs 172, a Rs 5 hike from Rs 167.
– Easy Wash 500g: The price has risen by Rs 2, moving from Rs 85 to Rs 87.
– Surf Excel Bar 250g: With a Rs 3 rise, the bar is now priced at Rs 45, up from Rs 42.
– Four-bar pack (200 grams each): Customers will now pay Rs 155, which is Rs 10 more than the previous price of Rs 145.
Updated prices for Rin and Wheel
– Rin Ala 500 ml: This product now costs Rs 95, which is Rs 5 more than its earlier price of Rs 90.
– Rin Powder 1 kg: Now retailing at Rs 123 after a modest Rs 3 increase from Rs 120.
– Rin Powder 500 grams: The price has gone up by 2 rupees, now listed at 63 rupees instead of 61 rupees.
– Wheel Powder 1 kg: The new price of this detergent is Rs 93, representing a Rs 3 rise from Rs 90.
– Wheel Powder 500g: The cost has moved up by Re 1, changing from Rs 46 to Rs 47.
Increase in soap prices
The price for HUL’s Moti Gulab soap (150 grams) has also been raised, climbing from Rs 74 to Rs 82.