In a significant move, Motorola India has entrusted its creative mandate to Dentsu Creative, marking a strategic collaboration in the realm of marketing and branding. The decision reflects Motorola’s commitment to enhancing its brand presence and storytelling in the competitive Indian smartphone market.
Mandate
Under the newly formed partnership, Dentsu Creative will lead various services spanning digital and mainline platforms. This comprehensive mandate encompasses proposition development, competition benchmarking, strategic planning, social media creatives, media requirements across digital, ATL (Above The Line), and retail channels, as well as ORM (Online Reputation Management) and social listening.
Approach
Dentsu Creative India is renowned for its integrated approach to crafting campaigns for a diverse range of clients. With Motorola India joining its esteemed clientele, Dentsu Creative reinforces its dedication to excellence and solidifies its position as a trusted creative partner within the industry.
Insights
Shivam Ranjan, Marketing Head at Motorola Asia Pacific, expressed enthusiasm about the collaboration with Dentsu Creative. He highlighted Dentsu Creative’s innovative approach, digital-first mindset, and strategic prowess as key factors driving Motorola’s core business narrative forward.
The alignment of Dentsu Creative’s research capabilities and industry expertise with Motorola’s vision promises impactful and memorable campaigns for the audience.
Ujjwal Anand, Managing Partner at Dentsu Creative India, echoed similar sentiments, emphasizing the agency’s commitment to modern creativity and narrative innovation. He expressed confidence in crafting meaningful campaigns that resonate with today’s dynamic landscape, contributing to Motorola’s success in the vibrant Indian smartphone market.
Strategic
Dentsu Creative PR and iProspect, both agencies under Dentsu India, currently handle the PR and media mandate for Motorola India, respectively. The addition of Dentsu Creative as the creative partner signifies a strategic enhancement to Motorola’s integrated campaign approach, reinforcing its overarching marketing strategy.
Innovation and Collaboration
The alliance between Motorola India and Dentsu Creative marks a pivotal moment in the evolution of brand storytelling and marketing strategies. With a shared vision for creativity, innovation, and audience engagement, both entities are poised to redefine the landscape of brand communication in the dynamic Indian smartphone market.
As they embark on this collaborative journey, the promise of impactful campaigns and memorable narratives stands at the forefront, driving towards a future where ingenuity and strategic partnership pave the way for sustained success and brand resonance.
