iPhone 17 Pro Max: Apple comes into the limelight every year before its iPhone launch, and this time the iPhone 17 series has made a lot of headlines even before its launch in September 2025. According to the latest leaks and reports, Apple is going to launch four new models like iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max in the market this time. This time the company has decided to completely discontinue the “Plus” model, and a new model named “Air” will be introduced in its place. The Air version has been specially developed keeping in mind the slim design and mid-segment users.
New design of iPhone 17 and change in display size
This time a lot of changes can be seen in the design of the iPhone 17 series. First of all, talking about the iPhone 17 Air, it is believed to be Apple’s thinnest iPhone ever, whose thickness will be just 5.5mm. Its display will be 6.6 inches, which is the measurement between the iPhone 17 (6.3 inches) and iPhone 17 Pro Max (6.9 inches). This new design will not only be easy to hold in the hand, but will also make the user experience very premium.
A big design shift can be seen in the Pro and Pro Max versions – the camera setup at the back will now be given in a horizontal bar instead of vertical. This camera bar will be prepared with a combination of aluminum and glass, which will make the phone look more premium and rough-and-tough.
Stylish and premium touch will be available in colors
Apple has always been attracting users with color options, and the same trend will continue this time too. Standard models like iPhone 17 and iPhone 17 Air can be seen in popular colors like Ultramarine, Teal, Black, Pink and White. At the same time, more premium colors will be seen in the Pro and Pro Max versions – like Black, Silver, White and a new Sky Blue shade which can become the identity of this series in particular.
features and performance of the iPhone 17 Series
All the models of the iPhone 17 series will be given OLED display this time, which will have more brightness than before. Not only this, this time Apple can also provide ProMotion 120Hz refresh rate support in all models, which was previously limited to Pro models only. This means that now every iPhone user will get a smooth and responsive screen experience, whether they are watching videos or playing games.
Talking about the chipset, the new A19 chip will be available in iPhone 17 and 17 Air, which will improve battery efficiency and daily performance. While the Pro and Pro Max versions will be equipped with the A19 Pro chipset, which will support heavy gaming and pro-level multitasking. The RAM will also be better this time – starting at 8GB in the base models and going up to 12GB in the high-end models.
Apple’s new step in camera technology
The iPhone 17 series can see a big change in the camera setup. All models will have a 24MP front camera, making the selfie and video calling experience even better.
As far as the rear camera is concerned, the iPhone 17 Air will get a single 48MP camera. At the same time, the iPhone 17 will have a 48MP + 12MP dual camera setup, which will be perfect for everyday photography.
The Pro and Pro Max versions will have a triple 48MP camera setup, which will also have a special Tetraprism telephoto lens that will support 3.5x optical zoom and 7x lossless zoom. Apart from this, features like 8K video shooting, dual video capture will also be seen in these high-end models, which will be no less than a gift for video creators.
Possible prices of iPhone 17 Series – India and Global Market
Talking about the price, iPhone 17 can start from ₹ 89,900 in India. iPhone 17 Air can be priced around ₹ 99,900. At the same time, the Pro version can be launched at an initial price of ₹ 1,39,900 and Pro Max ₹ 1,64,900.
The price of iPhone 17 in the US can start from around $899, while its price in Dubai is expected to be around AED 3,799. This clearly shows that this time Apple is bringing something for users with every budget and need.
iPhone 17 Series Launch Date
Apple’s track record shows that it launches its iPhones every year in the first or second week of September. This time too, the iPhone 17 series is likely to be launched between 11 and 13 September 2025. The company can introduce all the models together at the launch event, and pre-orders can start the same week.
The hype that has been created around the iPhone 17 series makes it certain that this launch will be a big moment for the technology world. Now it remains to be seen how much Apple lives up to its promises, but from the information so far, it can be said – the iPhone 17 series is bringing a perfect combination of change, performance and style.