Swiggy, HDFC Bank: Swiggy, the online food delivery and quick commerce platform, has introduced two new co-branded credit cards in partnership with HDFC Bank. These cards are named Swiggy BLCK and Swiggy Orange. Their purpose is to offer customers extra cashback and discounts on food delivery, groceries, online shopping, travel, and entertainment. According to the companies, regular users can save as much as Rs 48,000 each year with these cards.
A report indicates that these new variants are tailored to appeal to different spending groups and provide rewards across various categories, including food delivery, quick commerce, online shopping, and travel bookings.
Rewards and partner offers
Both new and existing cardholders will enjoy discounts and cashback on partner platforms, which include travel and beauty services. Additionally, these cards provide discounts and cashback on hotel and flight reservations through Cleartrip, as well as shopping on Nykaa. This includes discounts of up to 19% and 5% cashback on hotel bookings via Cleartrip.
In a similar vein, you can benefit from a 6% discount and 5% cashback on flight bookings through Cleartrip. Moreover, a 5% discount and 5% cashback are available on the Nykaa app. The companies also assert that cashback is accessible on various online platforms such as Amazon, Flipkart, and Myntra.
Card Features
Up to 10% cashback on Swiggy spends
Up to 5% cashback on entertainment, travel and e-commerce platforms
1% cashback on all other transactions
Three months complimentary Swiggy One BLCK membership
This card is considered beneficial for users who regularly order through the app and spend more in lifestyle categories.
Ornge card for regular spenders
The second option is the Swiggy Orange HDFC Bank Credit Card, tailored for customers who spend regularly in their daily lives.
Benefits associated with this card
Enjoy up to 5% cashback on Swiggy and various other everyday online categories.
Receive 1% cashback on all other purchases.
Get a 12-month Swiggy One membership.
This card is particularly beneficial for those who frequently order food delivery, groceries, and engage in general online shopping.
Strategy to enhance digital spending
Swiggy and HDFC Bank are committed to providing customers with additional benefits that extend beyond just food ordering, encompassing shopping, travel, and other lifestyle expenses. The companies recognize the rapidly increasing trend of digital shopping and online services in India, believing that such cards can deliver greater value and rewards to customers.
Can existing card holders benefit?
Swiggy and HDFC Bank have confirmed that current holders of the Swiggy HDFC Bank Credit Card, which was introduced in 2023, will still receive cashback benefits throughout the Swiggy ecosystem and at partner merchants. According to the companies, the new BLCK and Orange cards have been crafted with consumers’ lifestyle spending habits in mind.
Vidya Pradeep, who leads the credit and debit card portfolio at HDFC Bank, mentioned that the rationale behind launching two distinct variants is to provide customers with flexibility and enhanced rewards in high-spending categories.