Patanjali’s Organic Farming: Patanjali’s technology and thinking has emerged as a new hope for the farmers of India. Baba Ramdev’s Patanjali Ayurveda is not just a company, now it has become a part of the thinking related to the soil of the country which is engaged in increasing the income of farmers, making farming organic and strengthening the economy of villages again. Today, when farming is becoming expensive and farmers are not getting the right price for their crops, at such a time Patanjali’s ‘Kisan Samridhi Program’ is no less than a boon for many farmers.
Patanjali has promoted organic methods in farming through this program. This means that now farmers are moving away from chemical fertilizers and adopting such methods which not only maintain the strength of their land, but also keep the surrounding environment safe. By using organic fertilizers in the fields, good seeds and adopting natural methods to protect the crops from insects, Patanjali has given farmers those options which can give good yield at low cost.
Patanjali is connecting directly with farmers by removing middlemen
It has been seen many times that farmers grow crops with hard work, but by the time it reaches the market, middlemen eat up all the profit. But Patanjali’s model is somewhat different. This company buys crops directly from farmers, so that farmers get the right price for their produce. That is, the farmer is getting the direct benefit of the hard work he is doing. This has not only increased the income of farmers but they have also got the assurance that they will get the right price for their produce and there will be no exploitation by anyone.
Another big initiative of Patanjali is ‘contract farming’. In this, the company decides in advance with the farmers how much quantity of which crop will be taken and what will be the price. This gives the farmer peace of mind that his goods will be sold and money will also be received on time. Not only this, when the farmer gets financial security, he is able to do farming without fear. His confidence increases and he is also ready to adopt new technologies.
Patanjali is not behind in technology either
Today’s farming is no longer just about plough and oxen. Now farmers also need mobile and digital apps. Patanjali has understood this too and has prepared such digital apps for farmers which immediately give information about the condition of the land, weather information and latest market prices. This helps farmers to know what to do on which day, what to sow and when to harvest. Where earlier crops used to get destroyed due to weather, now with the help of technology farmers are able to prepare on time.
Patanjali’s product named Jaivik Prom is also becoming very popular among farmers. It is very beneficial for soil nutrition and is considered useful for all types of crops. That is, now farmers are maintaining the health of the land and also improving the quality of crops.