TVS’s New Electric Scooter: TVS is preparing to launch a completely new electric scooter for budget buyers. As iQube is already a market hit, the firm seems all set to increase its EV portfolio. The latest news can disrupt the entry-level segment as TVS is looking to deliver an affordable but smart electric vehicle.
TVS iQube’s Success Sets the Stage
TVS iQube is currently the sole electric scooter of the brand. It has gained popularity rapidly, and now it is India’s top-selling electric scooter, both in terms of popularity and sales. Banking on this success, TVS is now considering launching an even more budget-friendly version, maybe below the current iQube base model.
Trademark Hints at New Model: TVS Orbiter
TVS has filed for a trademark of the “TVS Orbiter” name, which is likely the title of this new electric scooter. The fact that they are launching it with a new name implies that it may not be a direct variant of the iQube but a brand new one that has been created specifically for another price bracket.
Estimated Price to undercut iQube
The base model of the iQube retails at approximately ₹1 lakh, while the top model is around ₹1.59 lakh (ex-showroom). The new base variant will be priced below ₹1 lakh compared to this. Through this pricing strategy, TVS aims to go head-to-head with the likes of the Bajaj Chetak and Ola S1X, especially their base versions.
Targeting Budget Segment with Aggressive Pricing
TVS will position this scooter aggressively against rivals in the market. The company wishes to make a point—get a larger share of the budget EV pie, which is rapidly picking up among Indians. Under ₹1 lakh pricing can be a clincher, especially for tier-2 and tier-3 cities.
Design Patent Filed in Indonesia
In a separate development, TVS has also filed a design patent for an electric scooter in Indonesia. Though it’s unclear if this design will translate into the upcoming TVS Orbiter, the patented look features sleek styling, large wheels, and a swingarm-mounted motor—indications of a well-designed product possibly aimed at a premium impression within a low-cost bracket.
AI Render Suggests Production-Ready Looks
An AI-rendering done on the basis of the patent design shows a modern and appealing scooter. If this is what the future TVS Orbiter will look like, it can end up being a new benchmark in the entry-level segment. All this attention towards design can make the scooter more appealing than its competitors with boring styling.
TVS Becomes Segment Leader
Up to now, May, TVS has overtaken established players like Bajaj Auto and Ola Electric to lead the electric two-wheeler segment in the market. Adding a budget-friendly electric scooter could further cement its position and attract more consumers.