Honda 0 Series Alpha EV: Biggest bet of Honda’s EV strategy in India

Honda 0 Series Alpha EV: Seeing the pace of change in the electric car market, no brand can afford to stay behind, and Honda has finally taken its biggest step. The company has confirmed that the Honda 0 Series Alpha EV will be a midsize electric SUV to be launched in India by 2027. The concept gained so much attention in the 2025 Japan Mobility Show that it is being considered a symbol of Honda’s new beginning.

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Futuristic Design

The design of the Honda 0 Series Alpha concept is so clean that it gives futuristic vibe at first glance. Its surfaces are sharp, detailing modern and overall appearance seems quite premium.

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The most important thing is that this SUV is being built on a ground-up EV platform i.e. it has not been replaced by an ICE (petrol/diesel) car nor is there a re-use of an old platform. It will be a Proper Electric SUV ready on a Pure EV base.

Honda 0 Alpha electric SUV concept revealed - Introduction | Autocar India

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Honda targets that this SUV can deliver 500 km+ range, and will be offered in two different batteryy pack options. This SUV made in India will be ready for both domestic market and export, allowing India to emerge as a large hub of EV manufacturing.

Global Comeback Strategy

Honda has admitted that China and other brands have overtaken them in the EV race over the years. So now the company is putting India at the center of its new strategy.

The company’s CEO Toshihiro Mibe has clearly stated that Honda is going to invest more aggressively in India than before. India, Japan and North America. These three markets are going to form the basis of Honda’s entire EV comeback.

Honda unveils two electric prototypes at Japan Mobility Show 2025 - electrive.com

2030 Plan

Honda has already prepared a roadmap for India by 2030. According to the plan, 10 new cars will be launched in India, 7 of these will be SUVs in different segments. The same Sub-Elevate compact SUV and Hybrid models will be found and models like iconic Prelude will also be included in the lineup.

Honda clear EV, hybrid and ICE are working on multiple powertrain options with a focus on all three, so that the company does not lag behind when a trend changes.

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0 Series Alpha

Honda has lost the EV race early. But 0 Series Alpha can act like a reset button for Honda. An opportunity whereby the company can make a strong comeback with modular EV platform. Along with this, models like new-gen City, Elevate hybrid and three-row midsize SUV are going to become Honda’s next portfolio backbone.

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