Mahindra XUV400: Mahindra has announced a huge discount of ₹3 lakh on its electric SUV XUV400. This is being offered on MY2024 stock, which dealers have begun selling at a fast pace. If you were considering purchasing an entry-level EV, this is the right time to take the offer. The discount is being given at select dealerships, and the offer will only be available till the stock runs out.
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At its launch, the XUV400 was positioned as a competitor to the Tata Nexon EV. But despite this, the SUV failed to compete with Nexon’s popularity. The Nexon EV’s stronger brand, newer features, and regular updates put the XUV400 at the back foot in the competition. With new offerings such as the Mahindra XUV700 and the soon-to-launch BE series hogging the attention, the dated-looking XUV400 has also witnessed a decline in demand.
Dealers Ready to Sell at Steep Discounts
Dealers are now willing to sell the XUV400’s remaining units, even at a loss. The vehicle has been in many of their showrooms for a long time, and customers have remained largely uninterested. In order to make space for new models, some dealers are giving away discounts of as much as ₹3 lakh to sell the remaining units fast.
First-Time EV Buyer Budget Option
For first-time EV purchases, this is a golden opportunity. The direct cost reduction of up to ₹3 lakh puts the XUV400 among the cheapest electric SUVs available in the market at present. Combined with minimal maintenance costs, the vehicle also comes with a 3-year warranty. Although it could not match Tata’s Nexon EV when it was launched, this deep discount now positions it as a value-for-money choice.
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