Business Ideas: The pottery business involves shaping clay to create useful and decorative objects. This includes pots, cups, plates, lamps, sculptures, and home decor items. The clay is kneaded and shaped on a potter’s wheel, then dried and fired in a kiln. In India, this is a traditional art form, which is now being given a new look with modern designs and glazes. This is why its demand is not limited to festivals but remains consistent throughout the year.

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Who can do the Pottery business?

This business is suitable for anyone creative and willing to learn something new. Women, men, young people, and senior citizens can all do it. People who are allergic to clay or have difficulty with heavy physical work might find this work a bit challenging. However, this problem can be solved by working in partnership or hiring skilled artisans.

How much investment is required to start a Pottery business?

The biggest advantage of the pottery business is that it can be started with a small budget. For starting on a small scale from home, approximately 1 to 5 lakh rupees is sufficient. This includes an electric potter’s wheel, a small kiln, clay, and necessary tools. If someone wants to start it at a factory level, the investment can be 10 to 30 lakh rupees or even more.

Earnings and Profit in the Pottery Business

The profit in this business depends entirely on the quality and sales of the products. A person working on a small scale can earn 20,000 to 50,000 rupees per month. As the brand and orders grow, the earnings can reach lakhs of rupees. Generally, a profit margin of 30 to 50 percent is observed.

Where to buy machines and raw materials?

Clay, glazes, and colours for pottery are easily available in India. Raw materials can be purchased in bulk from traditional pottery hubs like Khurja. Machines and electric potters’ wheels can be purchased from online platforms and local suppliers. Choosing the right supplier helps keep costs down.

How and where to find customers

Customers for pottery products can be found in both local and online markets. There is good demand for these products at local fairs, gift shops, and home decor stores. Sales can also be made domestically and internationally through social media and e-commerce platforms.

Opportunities for students, housewives, and working professionals

College students can earn money by doing this part-time alongside their studies. Housewives can easily run this business from home. People with private jobs can start this business as a side income during weekends or evenings.

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Things to keep in mind

To be successful, it is essential to get proper training, focus on quality, and understand market demand. Avoid investing too much initially and gradually expand the business.