Following the reduction in GST rates, Tata Motors has significantly reduced the prices of its two flagship SUVs. The Tata Harrier is now cheaper by up to ₹1.44 lakh, while you can save up to ₹1.48 lakh on the Tata Safari. This opportunity is especially important for buyers who prefer top-level variants. This change came into effect on September 22nd, and this festive season is the perfect time to bring them home. Let us explain in detail how much savings you’ll receive on each variant and how beneficial this new tax structure will be for you.
Reason
The real reason for this significant reduction is the government’s change in the tax structure on SUVs. Previously, SUVs like the Tata Harrier and Safari (those longer than 4 meters and with engines larger than 1500cc) were subject to a total tax of up to 50%. This included 28% GST and a 22% cess. But under the new rules, the total tax rate on these has been reduced to just 40%, and the cess has been completely removed. This means that your car’s upfront price has been reduced by 10%. It’s as if you’ve received a hefty discount coupon upon purchase.
Tata Harrier New Prices
Talking about the Tata Harrier, the new price of its base variant, Smart (manual), is now priced at ₹14 lakh, up from ₹15 lakh previously. This means you’re saving ₹1 lakh right off the bat. But the real benefit accrues to those purchasing the top variants. For example, the price of the Fearless X Plus Stealth automatic variant has dropped by ₹1.44 lakh. Its previous price of ₹26.69 lakh has now dropped to ₹25.25 lakh. It’s worth noting that all variants, except one, offer savings of more than ₹1 lakh. The Harrier is now priced from ₹14 lakh to ₹25.25 lakh.
Tata Safari New Price
The Tata Safari, a 6-7-seater SUV, has also seen a similar price drop. Its entry-level Smart (manual) variant is now priced at ₹14.66 lakh, down from ₹15.50 lakh previously. This translates to a savings of ₹83,700. However, the benefits increase further when you consider the luxury and sporty variants. The Safari’s Accomplished X Plus Stealth 6-seater automatic variant has received the largest price cut of ₹1.48 lakh, down from ₹27.44 lakh to ₹25.96 lakh. Almost all Safari variants (except the Smart manual) offer savings of over ₹1 lakh. The Safari now has a starting price of ₹14.66 lakh, and the top-end variant costs ₹25.96 lakh.
Competitive Position
This price drop has made the Tata Harrier and Safari more attractive and positioned them strongly against their competitors. The Tata Harrier now competes directly with the 5-seater variants of the MG Hector and Mahindra XUV700. In the 6-7-seater SUV segment, the Tata Safari now poses a strong challenge to the Hyundai Alcazar, MG Hector Plus, and Mahindra XUV700 6- and 7-seater variants. With the new prices, these cars now offer premium features, a strong presence, and a trusted brand name at a better price.
If you’re looking for a premium, feature-packed, and road-dominating SUV, now is the perfect time to buy the Tata Harrier and Safari. The savings of up to ₹1.48 lakh due to the GST reduction are a significant advantage. Additionally, there are some additional special offers from the company this festive season. This is your chance to reap double benefits. So what are you waiting for? Visit your nearest Tata showroom and book your favorite car at this new and affordable price.