iPhones: Find out which iPhone color and storage model Indian consumers prefer by looking at the numbers that were launched before the launch of the iPhone 17. On September 9, Apple will launch the iPhone 17 series. There will be four new models in this series, but before the debut, an intriguing report has been issued that reveals the kind of iPhones that Indian consumers prefer to purchase. Data on iPhone sales from September 2024 to August 2025 served as the basis for this study.
most popular iPhone is the black one
The iPhone’s black hue is the most popular option among Indian consumers. 26.2 percent of all iPhone sales were black, according to the survey. Following this, customers started choosing blue (23.8%) and white (20.2%) colors like this. It is obvious that Indian users place a higher value for conventional simple hues.
most popular storage model is the 128GB version
Indians’ top pick when it comes to storage is the iPhone, which has 128GB of storage. Nearly one-third of all sales were from this model. Although the 256GB model accounted for 24.4% of the market at the time, there was extremely little demand—even less than 1%—for iPhones with 512GB and 1TB of storage. This indicates that Indian consumers care about their needs and finances while yet desiring the experience of an expensive brand.
Great sales of the base model
As to the survey, Indian consumers are more interested in the iPhone basic model. Compared to the Pro variants, it sells a lot more. Non-Pro models made up 86% of all sales. Pro models made up just 14% of the market at the time. More than 87 percent of the iPhones sold were the 16 and 16e models. Conversely, only 12.5% of Plus and Pro Max models with larger screens were sold. This pattern indicates that Indian consumers are favoring normal-sized and mid-range phones over large, pricey devices.
Maharashtra came as the biggest marketplace
When it came to the states, Maharashtra led the way in iPhone sales. In this case, 25% of the clients purchased iPhones. Gujarat comes in second and third with a share of 11% and Delhi with a share of 10%. The unique aspect was that one in five consumers (20.5%) chose a new iPhone model in place of their previous one. In order to safeguard their device, 17% of purchasers additionally got AppleCare coverage at that time.
This study clearly shows that non-pro models, basic storage, and simple colors are the top priorities for iPhone buyers in India. In other words, Indian consumers purchase iPhones with a practical mindset, desire the premium brand experience, and keep their spending in check.