MG Motor India has started a new nationwide campaign called ‘EV Sahi Hai’ to clear doubts about electric vehicles. The idea is to encourage people to hear real experiences from EV owners, so they understand the benefits of switching to electric — from saving money and protecting the environment to enjoying smooth drives. With this, MG aims to send a clear message: it’s time to embrace the change.
Purpose of the Campaign
The campaign’s inspiration comes from the popular ‘Mutual Fund Sahi Hai’ initiative. MG wants to end two of the biggest concerns people have about EVs — the fear of running out of charge, known as range anxiety, and the lack of charging points. To support this, from August 9, the company will launch a special EV resource platform. Here, anyone can easily access essential tools and information related to buying and using electric cars.
Direct Connect With Consumers
Through ‘EV Sahi Hai’, MG Motor plans to connect directly with potential buyers by sharing positive stories from current EV owners. This real-life feedback is expected to build confidence among people who are still unsure about making the switch. The company believes that when buyers hear about cost savings, low maintenance, and enjoyable driving from actual users, they will see EVs as a practical choice for daily life.
MG’s Strong Position in EV Market
MG Motor India currently holds a 35% market share in the country’s electric vehicle segment. So far, its EVs have covered about 1,464 million kilometers. This achievement has helped reduce nearly 2.33 lakh tonnes of carbon dioxide emissions, highlighting the brand’s role in promoting sustainable mobility.
Building an EV-Friendly Future
The ‘EV Sahi Hai’ campaign is not just about selling more cars — it’s about creating an ecosystem where EVs are seen as a normal part of daily transport. With growing infrastructure, better range, and increasing awareness, MG believes now is the right time for customers to consider going electric without hesitation.
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